Twitter hashtags are 10 years old and they wouldn’t have happened without old-school texting

Yes, it’s really been 10 years.  Twitter’s most iconic feature is celebrating a big birthday today. Exactly 10 years ago, before there were iPhones, Android phones, or a Twitter app, one Twitter user came up with the idea of using the “#” symbol to group tweets together. SEE ALSO: Twitter is testing a subscription service[…]


ANA’s Production Transparency Report Corroborates Years of Illegal, Anticompetitive Behavior by Ad Agencies

The Wall Street Journal rocked the ad industry last December by revealing that the U.S. Department of Justice had begun investigating the practice of bid rigging, which agencies and their parent companies allegedly use to divert work on big-budget client campaigns to their own in-house postproduction units. Within days, all four of the largest holding…[…]


Head of Print Planning and Buying Is Leaving Publicis Groupe’s Spark Foundry After 13 Years

Robin Steinberg, evp of publishing and digital director investment and activation, who effectively ran print buying across the organization formerly known as Mediavest | Spark, is leaving the agency after more than 13 years. “We thank Robin for her leadership and contributions to the company over the years, including her instrumental role building and evolving…[…]


This Year’s IAB Podcast Upfront Event Will Feature 13 Industry Leaders

The Interactive Advertising Bureau has announced the lineup for its third annual IAB Podcast Upfront event, which takes place Sept. 7 in New York. Returning from last year’s event will be NPR, ESPN, Time Inc., Authentic, Panoply, PodcastOne, HowStuffWorks, WNYC Studios, Midroll Media and Wondery. They will be joined by newcomers Gimlet Media, iHeartMedia and…[…]


Publicis Retires Mediavest Name After 18 Years, as Agency Rebrands as Spark Foundry

Publicis Media is retiring the Mediavest moniker after 18 years, rebranding the New York-based media agency most recently known as Mediavest | Spark as Spark Foundry. “Today by unveiling Spark Foundry, we’re continuing to evolve our brand to meet marketplace needs,” Spark Foundry U.S. CEO Chris Boothe said in a statement provided to Variety. “By…[…]


Carnival Cruise Line Seeks a New Creative Agency of Record After 9 Years With Arnold

The World’s Most Popular Cruise Line (trademark) wants to shake up its marketing lineup with a new U.S. creative agency of record. Carnival Cruise Line, the most popular brand owned by parent company Carnival Corporation & PLC, has launched a full creative review after working with the New York and Boston offices of Arnold Worldwide…[…]


Chili’s Puts Its Advertising Business in Review After 10 Years With Hill Holliday

Chili’s Bar and Grill, the fast-casual chain owned by Brinker International, has begun talking to agencies regarding its creative and digital advertising business. The account has been with Hill Holiday since 2007, when the Boston-based IPG network won creative and media duties for the Tex-Mex brand. According to several parties with direct knowledge of the…[…]


More Changes at Publicis as SapientRazorfish Parts With Global Chief Strategy Officer After 18 Years

Publicis Groupe made more leadership changes at its still-new SapientRazorfish network as global chief strategy officer and former Razorfish CEO Shannon Denton, who also served as head of practices and alliances at the larger Publicis.Sapient “umbrella” group, announced his plans to leave the organization. Denton spent 18 years with Razorfish through its various iterations. He…[…]


Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years

Wieden + Kennedy today announced a round of promotions and added a new member to its global management team. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer. He will report to president Dave Luhr and work closely with global chief creative…[…]


Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years

Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to explore the most compelling and efficient ways to reach consumers in a dynamic and ever-changing marketplace,” said Lowe’s CMO Jocelyn Wong in a statement. “We were impressed with Starcom’s capabilities…[…]


Will Ken Bone Be Mountain Dew’s Next Puppy Monkey Baby in This Year’s Super Bowl?

Love it or hate it, Mountain Dew created a viral sensation during last year's Super Bowl with its ad featuring the slightly creepy but nonetheless fascinating Puppy Monkey Baby. And now, Ken Bone, who became an internet sensation during the 2016 election season, just threw his hat in the ring to be the brand's new Super[…]

Facebook is incredibly thirsty for your eyeballs this New Year’s Eve

App notifications—they’re bad! But app notifications that are basically advertisements? Actually the worst! Facebook doesn’t care. It’s urging users of Messenger, one of the social network’s Snapchat clones, to open the app and enjoy a variety of “festive frames and stickers” this New Year’s Eve. SEE ALSO: Facebook Messenger’s latest attempt to hijack your social[…]


Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB

A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. "The team at VML brings strong, committed leadership experience in addition to proven strategic and integrated marketing expertise that will help us deliver innovative, integrated marketing solutions," says the[…]


Olympic Roundup: Michael Phelps ‘Not Coming Back in 4 Years’

Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S. remained on top of the medal count (now 50) again on Friday. Here's what marketers need to know about the last[…]


Ad of the Day: How MTV Is Telling Millennials to Vote in This Craziest of Election Years

MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues. This week, the network is launching "Elect This," a sweeping new campaign to drive millennials to the polls in November, and serve as a sort of energizing antidote to the personality-driven insanity of the current political[…]


Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year’s Festival

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than ever due to tech companies. The beach is going digital.  Facebook, YouTube, Twitter and Spotify are going to have week-long activations along the beaches of[…]


Home Depot’s CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that Mueller announced her resignation approximately two weeks ago and that she has been replaced by president of online operations Kevin Hofmann, who will hold[…]


What should we expect from Facebook in the next 10 years?

Facebook gave us a glimpse into the future, and it’s filled with bots, live video and VR. SEE ALSO: Facebook’s F8 event in less than 90 seconds This week on MashTalk, we discuss Facebook‘s big announcements from its annual developer conference F8, and what that means for the future of the platform. Then we discuss HTC’s[…]


Saatchi & Saatchi’s Worldwide Creative Director Is Leaving the Agency After 20 Years

After 20 years with Saatchi & Saatchi, Pablo Del Campo will leave the network and his current role as worldwide creative director. Del Campo will be replaced by Kate Stanners, the current chief creative officer at Saatchi & Saatchi London, who will also continue to serve in that role. The changes take effect immediately. During[…]