social-media-news

After a Year Away, This Co-Founder of The Barbarian Group Is Returning to the Agency World With KBS

After spending more than a year away from the agency world, The Barbarian Group co-founder Keith Butters has returned to join KBS as global chief technology officer. “I wasn’t even thinking of joining an agency again, at least for awhile,” Butters told Adweek. “I didn’t want to be hired to a big legacy [agency] to…[…]

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Facebook is sending Jewish New Year messages to people who aren’t Jewish

As much as Facebook ostensibly wants to be your friend, it mostly just wants to be a growing, massive data cache of your life, filled with loads of information about you—some true, some false.  The latest comic evidence: some Facebook users were greeted with a “Happy New Year” message on the top of their News[…]

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Why Marijuana Marketing Will Be Bigger Than Ever This Year

The cannabis business had some big wins during this year's election. Now, that's stimulating predictions of major greenback growth along with ever-more sophisticated marketing strategies on the part of cannabis companies. In November, citizens of four states—California, Massachusetts, Maine and Nevada—voted to approve recreational cannabis usage for adults 21 or over. They join four other[…]

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GNC Plans a Fourth-Quarter Comeback This Year With Its Super Bowl Ad Debut

Among the many familiar faces, including Skittles and GoDaddy, one new brand will be making its Super Bowl debut this year: GNC, long known as the place one goes to buy vitamins in bulk. The retail chain's bid is part of an elaborate rebranding strategy after a year that saw its stock price fall by[…]

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Pantone’s Color of the Year Is Greenery, Designed to Perk Us Up in 2017

Pantone has unveiled its Color of the Year for 2017 and the cheery green shade—aptly named Greenery—is meant to help with the year ahead.  "Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," said Leatrice Eiseman, executive director of the Pantone Color Institute,[…]

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Subscription Service Marketing Trends You’ll See at Thanksgiving This Year

Thanksgiving is about spending time with loved ones and appreciating all the bounty life has to offer. But let's be honest—it's also about stuffing yourself with food, collapsing in a heap on the couch and joining the bargain-hunting masses on Black Friday. What could be more American than that? This year things may be different.[…]

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HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year

HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of women and people of color within their creative departments. In the letter, dated Aug. 30, Lucio notes that he has already spoken with each of[…]

social-media-news

3 Conversations From France That You’ll Be Having All Year Long

The advertising industry's annual party on the French Riviera might be over, but its impact is only beginning to be felt. After a week of conversations with CEOs, CMOs and industry leaders, it was clear to me that tech's assimilation into the advertising industry was progressing as never before. Here are the three recurring threads[…]

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Why China fakes 488 million social media posts a year

China’s government fabricates about 488 million social media comments a year — nearly the same as one day of Twitter’s total global volume — in a massive effort to distract its citizens from bad news and sensitive political debates, according to a study. Three scholars led by Gary King, a political scientist at Harvard University[…]

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Report: Facebook plans to open Messenger to publishers later this year

Facebook’s big plans for Messenger may also include publishers. The company plans to open up its messaging platform to developers later this year during its F8 developer conference, according to a new report in Marketing Land. The feature will allow publishers to share content through Messenger via chat bots, with short descriptions linking back to[…]

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Weibo breaks records with 134 million users on eve of Chinese New Year

Say what you will about WeChat — there’s really no disputing that it’s China’s top social app, and as such it owns Spring Festival. But China’s other major social platform, Weibo, celebrated Chinese New Year too. And just like last year, activity on the site broke records as the clock wound down. Specifically, Weibo parent company Sina says that Feb. 7[…]

social-media-news

Facebook Releases Report into How People Use Social During Lunar New Year [Infographic]

Lunar New Year is one of the most celebrated events in the world, with billions of people taking part in festivals to mark the occasion across the globe. And given social media’s rise to prominence in our engagement and interactive processes, it’s interesting to see the part social platforms are now playing in the wider[…]

social-media-news

Vine Celebrates Third Year with Top Vines Showcase, New ‘Trends on Vine’ Feature

Short-form video platform Vine is celebrating it’s third year of existence by showcasing the best content of the last year and releasing a new ‘Trends on Vine’ tool to help people uncover and understand how Vine trends originate and spread. Social Media Today RSS

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Facebook now lets you remove bad memories from your Year in Review

2015 is almost over and Facebook is ready with a fresh dose of — hopefully happy — nostalgia. Facebook’s Year in Review feature, which offers a look back at some of your top Facebook photos from the past year, is now live. This year, the social network has redesigned the feature to look like a[…]

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How the Online Industry Is Losing $8 Billion Every Year

How much is ad blocking costing the digital ecosystem? The Interactive Advertising Bureau has a number. In a new report released today, the IAB says that practice, along with other flaws in the online system are costing the digital marketing, advertising, and media industry around $ 8.2 billion each year. The report, "What Is An[…]

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Adweek’s Media Plan of the Year Winners Bristle With Digital Innovation

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably the most important part of the marketing process. For more than 20 years, Adweek has run the Media Plan of the Year competition (though for[…]