The Advertising Industry Must Reimagine How Work Gets Done to Ever Really Become Diverse

The advertising industry knows it has a problem. For years now, ad executives have been having an ongoing discussion about diversity in the industry, or really the lack thereof. Even before clients started handing out ultimatums demanding agencies start looking more like the markets they’re meant to serve, the industry knew they weren’t working with…[…]


T-Mobile Assigns Brand Work to Mother New York After a Review

Independent agency Mother has won creative brand work for telecom giant T-Mobile after a competitive review. The shop’s New York headquarters will handle an unspecified portion of the U.S.-based work moving forward. Publicis Seattle, which has been T-Mobile’s agency of record for more than a decade, was reportedly not involved in the review. It will,…[…]


GYK Antler’s Independent Spirit Shapes Its Client Work

GYK Antler is a New England-based shop that operates under New Hampshire’s “Live Free or Die” motto. “Many of the brands we work with have the same kind of independent spirit,” said CEO and president Travis York, a Granite State native who has spent the past decade helping to shape the shop into a digital-first,…[…]


McDonald’s Picks Huge Over Accenture for U.S. Digital Experience Design Work

McDonald’s has concluded its latest agency review, hiring Huge to handle U.S. digital design and user experience work, according to two parties with direct knowledge of the matter. It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant. McDonald’s declined to comment on the…[…]


Publicis.Sapient and Capgemini Will Work With McDonald’s on Brand’s Digital Transformation

Publicis Groupe has a little bit more of the McDonald’s business to its name today, and it’s putting its consulting practices to good use. Publicis.Sapient and global consulting and technology company Capgemini will work together with McDonald’s on a multiyear agreement to help drive digital innovation. “We’re honored to join Capgemini in reimagining ways the…[…]


This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines

Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world’s most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin “El Chapo” Guzman, a rags-to-riches cartel…[…]


New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

How often do you see an ad for an advertising agency? Probably not very often–which John Barker, founder and chief idea officer of New York’s Barker, finds “a little bit cowardly.” As Barker puts it, “If we are counseling our clients to spend a trillion dollars on advertising, we should be willing to put our…[…]


Coca-Cola Made Detachable Bottle Labels That Work as Wristbands for Music Festivals

No one does packaging stunts quite like Coca-Cola, and here’s another clever idea from the soda giant–bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival–you had to scan it…[…]

Want to find a date? Here’s where Tinder says you should work.

Now that they’ve shared U.S. citizens’ proclivity for right-swiping on pilots (for men) and on physical therapists (for women), Tinder has released data on the sexiest jobs around the world.  And the results prove that no matter where you’re from, your thirst for certain professions is more or less universally shared.  In most countries surveyed,[…]


This Agency Created an Obstacle Course to Show People What It’s Like to Be ‘Black at Work’

In honor of Black History Month, Havas Chicago wanted to do something that would get its employees and the people of Chicago to not only reflect, but also learn a little something about what it’s like to be black in an ad agency today. A team of employees decided to create an obstacle course in…[…]

Twitter briefly changed how @ replies work and users went crazy

Twitter’s iOS app experienced a subtle but important change Friday — the old style of replies, which required placing the “@” character in front of the username of the person you’re replying to, was briefly gone, and replaced with the text “replying to” above the tweet.  Twitter quickly reverted the change, explaining on its Support[…]


General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community will now join 72andSunny and Redscout on General Mills' agency roster. The latter two MDC Partners shops joined forces to win the U.S. agency[…]


Agency London in New York Literally Set Up a Work Space Inside the Metropolitan Opera House

Many ad agency executives' jobs take them to unique locations. But very few have had the opportunity to work in an environment quite like this one. London in New York, a new shop founded by partners and co-creative directors Carolyn London and Michael Vadino, launched this month. And unlike every other agency in New York,[…]


There’s still time to submit your work for the 2016 Mashies

From live stunts to augmented reality and everything in between, 2016 has seen some of the marketing world’s most innovative work yet. In its fourth year, the Mashies, Mashable’s annual celebration of the agencies and brands that are creating the most innovative digital marketing campaigns, is bound to see some stiff competition. There are only[…]