social-media-news

UM Wins Spotify’s Global Media Agency Review

UM recently won a competitive review to handle global media planning and buying duties for Spotify. An IPG Mediabrands spokesperson deferred to the client for comment, while a Spotify representative confirmed the company is working with UM but declined to elaborate or answer specific questions about the scope of the win. According to two people…[…]

social-media-news

DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent

German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review. The account had previously been with TBWA\Chiat\Day New York, which produced its 2017 Super Bowl campaign starring Bill Nye the Science Guy. Both Omnicom shops…[…]

social-media-news

Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years

Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to explore the most compelling and efficient ways to reach consumers in a dynamic and ever-changing marketplace,” said Lowe’s CMO Jocelyn Wong in a statement. “We were impressed with Starcom’s capabilities…[…]

guns-stores-hed-2016

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the second nonprofit to take home the top Effie prize. (Work for another nonprofit, Detroit Public Schools, won in 2010 with a campaign from Leo[…]

rei-one-show-hed-2016

Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign

Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for[…]

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In Home Buying Game Show, the House Always Wins

In a complex and stressful housing market, you shouldn't go it alone. By engaging real estate professionals, prospective buyers can avoid potential pitfalls and emerge as winners when shopping for a home. This week, the National Association of Realtors makes that pitch to millennials in the trade group's first campaign since hiring Arnold Worldwide for[…]

tropicana-hed-2016

BBDO Wins Tropicana, Expanding Its PepsiCo Client Roster

BBDO has won lead creative duties on the Tropicana account after a review. "We are excited to work with BBDO to help bring great marketing to life for Tropicana in 2016," says Rachel Fiely, the client's senior director of marketing. This win marks an expansion of the Omnicom network's relationship with parent company PepsiCo. BBDO[…]

shiseido-new-hed-2015

Shiseido’s Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show, judged by professional journalists (including myself) who cover the global ad industry, announced its top winners at an awards ceremony here in Berlin tonight.[…]

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Mattel Wins Praise for Having a Boy in This Barbie Ad, but There’s More to the Story

The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the  Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an ad with—prepare to be shocked—a BOY in it! And he's playing with a doll! And he has an unflattering mohawk! This came as a great[…]

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System That Gives Every 3-by-3-Meter Square an Address Wins Innovation Grand Prix

CANNES, France—The Innovation jury at the Cannes Lions festival tonight handed out its Grand Prix to a fascinating effort to create a global grid of 57 trillion three-by-three-meter squares and give each one a three-word address, which, when adopted, could ease costly, frustrating, growth-limiting and even life-threatening problems in areas that are poorly addressed. The[…]

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Grey’s LifePaint Wins Another Grand Prix, as ‘Proud Whopper’ Keeps Racking Up Lions

CANNES, France—Grey is having a Cannes festival to remember, as its London office topped the Design Lions contest here tonight for Volvo's LifePaint (its second Grand Prix of the festival) and Grey New York's "Gun Store" gun-control campaign added another gold to its already impressive haul. Also, David in Miami added a gold in Design[…]

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U.S. Wins Press, Mobile and Direct Grand Prix on a Dreamy First Day in Cannes

CANNES, France—U.S. advertising is off to a flying start at this year's Cannes Lions, with The Community, Google and Grey New York each winning a Grand Prix in separate contests here tonight, as prizes were awarded in the festival's first four categories. • Press Grand Prix The Community (formerly La Comunidad), the Miami agency owned[…]