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10 ways to create an engaging social media presence

As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.   Businesspeople searching for the ideal marketing[…]

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3 Ways Marketers Can Meet Today’s New Standards for Engaging Consumers

Every January, I head to CES to meet with the world's leading marketers. We discuss the year ahead and ask ourselves: What's next? What's the future? Margo Georgiadis Well, the future is already here. Mobile has created an "if I want it now, I can get it now" world. As assistive experiences make our lives[…]

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Cate Blanchett Narrates This Lovely Ad About the Different Ways People Celebrate Christmas

Everyone celebrates Christmas a little differently. Some people like to throw ugly sweater parties; others like to blow past the season without giving it a second thought. A new campaign from retailer David Jones starring actress Cate Blanchett gives viewers a glimpse into what the holiday brings for people in Australia. You might find it's[…]