social-media-news

Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $ 295 million in equity funding. In July, the company announced[…]

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Justin Bieber searched ‘MDMA used for’ on YouTube and Instagrammed the results

Since Just Bieber returned to Instagram, he’s used the platform to experiment with artistic expression, whether he’s announcing his conjunctivitis diagnosis of documenting his abs. Usually, he’s documenting his abs.  This morning, Bieber was so inspired that he Instagrammed 26 times in a single hour, including a TMZ screenshot of himself getting into an altercation[…]

social-media-news

Some of the Ad Industry’s Hottest Agencies Are Pitching for Used Car Startup Vroom

If you’re not yet familiar with Vroom, you almost certainly will be soon. The New York-based ecommerce company, which has been around since 2013, is looking to disrupt the entire used car sales industry, and some of America’s top ad agencies are very interested in promoting its business. Vroom is in the midst of a…[…]

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Ad Industry Needs to Get Used to Low Growth Being ‘the New Normal,’ Martin Sorrell Says

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin Sorrell wrapped the end of the first day of Advertising Week Europe on a somber note. Comparing the high-flying, talent-driven Don Draper era to "the[…]

social-media-news

Facebook Releases Data on How the Platform is Used by Women in Thailand [Infographic]

Facebook has released a new, regionally-focused report, this time looking at the role the platform plays in the lives of women in Thailand. And while the insights are regionally specific, it’s interesting to note how similar trends and patterns resonate across cultures and time zones.  Social Media Today RSS

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Mayor who used Japanese internment camps to justify anti-refugee stance faces backlash

After a Virginia mayor ordered city agencies to stop helping Syrian refugees and compared the current crisis to Japanese internment policies used during World War II, criticism from politicians and celebrities began to flood social media Roanoke Mayor David Bowers wrote in a citywide statement Wednesday morning: “I’m reminded that President Franklin D. Roosevelt felt[…]

social-media-news

Can Twitter Data be Used to Predict Elections?

Data is everywhere in the modern world. Almost every interaction touches, in some way, a digital communications medium, meaning it can be tracked, it can be saved and it can be logged for analysis and reference. Given that, it stands to reason that we should be able to ascertain predictive patterns from such insights – but[…]

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How Ikea Used This Ad Full of Naked People to Sell Tables

Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table just might change your life. Three ads have been produced so far for Ikea France's "Get back to the table" campaign. Each opens in mysterious,[…]