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Hurricane Nate becomes fourth hurricane to hit the U.S. in 6 weeks

Hurricane Nate is here. The storm made its second landfall outside of Biloxi, Mississippi on Sunday morning. It’s the first hurricane to do so in that state since Hurricane Katrina, the Associated Press reports.  SEE ALSO: How to prepare for natural disasters Nate landed at the mouth of the Mississippi River with 85 mph winds[…]

social-media-news

McDonald’s Picks Huge Over Accenture for U.S. Digital Experience Design Work

McDonald’s has concluded its latest agency review, hiring Huge to handle U.S. digital design and user experience work, according to two parties with direct knowledge of the matter. It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant. McDonald’s declined to comment on the…[…]

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Goodby Silverstein & Partners Wins Lead U.S. Creative Duties on Pepsi After Closed Omnicom Review

PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of its creative agency roster. The food and beverage giant announced in June that it had called upon a lineup of Omnicom-only agencies to pitch for creative responsibilities on its flagship brand and others across its…[…]

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Ogilvy Promotes 2 New Co-Chief Creative Officers in the U.S.

Ogilvy & Mather today announced the promotion of two veteran creatives to co-lead its U.S. network. Joe Sciarrotta and Alfonso Marian will share the U.S. chief creative officer title and form a new stateside management team alongside U.S. CEO Lou Aversano and chief strategy officer Steve Zaroff, who begins his new role next month after…[…]

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MEC Hires New U.S. CEO Away From Starcom Ahead of Maxus Merger

MEC has hired its new U.S. chief executive officer away from competitor Starcom as the WPP-owned media agency prepares to merge with Maxus. Amanda Richman will start in October. Her hiring follows the June announcement of the merger, which will create an as-yet-unnamed entity within the larger GroupM network. Richman will report directly to MEC…[…]

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Arnold Names Former DDB New York Creative Lead as Its New U.S. CCO

Arnold Worldwide has named a new creative leader more than four months after his predecessor stepped down. Icaro Doria will join the Havas-owned network as U.S. chief creative officer replacing former global CCO Jim Elliot, who left in March. Doria will relocate to the agency’s Boston headquarters, working across that office and the agency’s New…[…]

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Ogilvy Hires Its New U.S. Chief Strategy Officer Away From McCann

Ogilvy & Mather has named Steve Zaroff, a veteran of several top agencies including the WPP network itself, as U.S. chief strategy officer. Zaroff most recently served as North American chief strategy officer at McCann and formerly held the managing director title at its New York headquarters. He will begin the new role later this…[…]

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WPP’s Possible Parts With Its Global CEO and U.S. President Following Wunderman Merger

WPP made leadership changes atop Possible today, one week after announcing that the organization would become part of its larger Wunderman agency network. Global CEO Shane Atchison and U.S. president Jason Burby will both be leaving Possible at the end of this year to take on new executive roles at an unnamed tech “unicorn,” industry…[…]

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DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent

German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review. The account had previously been with TBWA\Chiat\Day New York, which produced its 2017 Super Bowl campaign starring Bill Nye the Science Guy. Both Omnicom shops…[…]

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U.S. visa applicants may have to hand over their social media handles

If you’re applying for a visa in the United States, the U.S. government may want to follow you on social media. The State Department wants more United States visa applicants to hand over their social media handles, according to Reuters.  SEE ALSO: Why Trump’s latest speech is a big deal for Silicon Valley Though the[…]

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R/GA Promotes 2 to Lead Its Creative Team in the U.S. and Announces Several New Hires

R/GA has promoted two veterans to lead its creative efforts across the U.S. and announced several additional new hires as the department expands. Chloe Gottlieb and Taras Wayner will serve as co-chief creative officers for R/GA U.S. The duo, who both formerly held the title of evp and executive creative director, will take on a…[…]

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U.S. embassies are promoting Mar-a-Lago online and people are pissed

Several embassies of the United States would like you to know about Mar-a-Lago. The one in the United Kingdom was promoting Trump’s extravagant resort on its website earlier on Monday. The one in Albania is still promoting the place on its Facebook page. Have you heard of Mar-a-Lago? Perhaps you have.  Mar-a-Lago is the Florida[…]

social-media-news

Ogilvy Continues Its Major Restructuring Efforts, Promoting 3 Key Members on Its U.S. Team

Ogilvy USA promoted three key members of its team this week. The news follows an announcement at the beginning of the year by Ogilvy & Mather Worldwide chairman and CEO John Seifert regarding a major restructuring plan within the Ogilvy network. Shortly after Seifert’s announcement in January, Ogilvy USA CEO Lou Aversano gave the network…[…]

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The U.S. government wants to see Twitter and Facebook accounts of foreign travelers

The United States government has started asking a select number of foreign travelers about their social media accounts. The news came on Thursday via Politico and was confirmed to Mashable by a spokesperson for Customs and Border Protection (CBP) after the new procedure reportedly began earlier in the week.  The process dovetails with what has[…]

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General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community will now join 72andSunny and Redscout on General Mills' agency roster. The latter two MDC Partners shops joined forces to win the U.S. agency[…]

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Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 hours of the Olympics: Team USA Now 40 Medals Ahead of China The U.S. added two medals to its total count Friday night, putting Team[…]