social-media-news

There Are 4 Types of Agency-Client Relationships. Which One Are You In?

Over the course of my career, I’ve seen all sorts of agency-client relationships. I believe long-standing partnerships are thanks to huge amounts of trust, communication and understanding. Trust is especially important. Almost all clients and agencies (98 percent, in fact) believe that a relationship that’s based on trust leads to better work. But let’s be…[…]

social-media-news

Here Are the 4 Types of Shoppers You’ll See This Holiday Season

Timing is everything when it comes to holiday shopping. Using data from 120+ million bank accounts and 20+ billion annual card transactions, purchase intelligence firm Cardlytics identified four distinct types of holiday shoppers based on when they make their purchases. Understand their differences to target your campaigns more effectively.      Adweek : Advertising &[…]

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Infographic: 6 Types of Shoppers and the Brands They’ll Pay More For

As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study from Y&R's BAVLab breaks consumers down into six "shopperstates" based on buying habits and technological tendencies. After surveying 14,000 U.S. consumers, BAVLab broke shoppers into the following categories:[…]