social-media-news

After a Year Away, This Co-Founder of The Barbarian Group Is Returning to the Agency World With KBS

After spending more than a year away from the agency world, The Barbarian Group co-founder Keith Butters has returned to join KBS as global chief technology officer. “I wasn’t even thinking of joining an agency again, at least for awhile,” Butters told Adweek. “I didn’t want to be hired to a big legacy [agency] to…[…]

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Download this: Apple Music’s Facebook bot suggests songs based on emoji

Facebook and Apple have teamed up to bring a new, emoji-filled music recommendation feature to Facebook Messenger. The Facebook messaging app was updated this week with an Apple Music bot that can recommend songs and playlists based on emoji. SEE ALSO: 13 hidden features in iOS 11 The new bot surfaces music recommendations based on[…]

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Put down the glitter. This app adds sparkles to your Instagrams.

Everything in this world needs, nay deserves, sparkles. Be they in glitter, confetti—or thanks to a viral app—digital form.  SEE ALSO: Say hi to Sarahah, the anonymous messaging app ruining Snapchat for teens Step away from the glitter, people. The kirakira+ app adds actual✨ sparkles✨ to videos as you’re taking them. But, while it’s great[…]

social-media-news

Telepathic Bulldog Talks a Man Out of a Stupid Decision in This New Spot for Bulldog Skincare for Men

Man’s best friend earns that title in a new ad for a U.K. skin care brand. In its latest spot for Bulldog Skincare for Men, adam&eveDDB introduces a telepathic bulldog that helps its owner out by preventing him from making a really stupid decision. With a series of weddings on the horizon, the man is…[…]

social-media-news

This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy

Traditional ad agencies and consultancies are converging. It’s no longer news. Accenture and Deloitte continue to acquire creative shops around the world, but this week, two major industry groups, the 4A’s in the U.S. and the IPA in the U.K., even hinted that they would begin letting such organizations join their ranks. Some agencies have,…[…]

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Download this: Why Facebook’s app looks so different

Facebook’s app is looking a lot different and, surprise surprise, not everyone is a fan. The company showed off the redesign back in August, when it introduced its latest News Feed updates. But the revamped mobile app is still gradually rolling out to everyone, so many people are just starting to see it.  SEE ALSO:[…]

social-media-news

This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music. Jeremy Holley, a former Warner Music marketing executive, and Laura Hutfless, a music partnership agent at CAA, launched the agency in October 2015 with the goal of pairing clients like Bumble and Cracker Barrel with recording artists, using a combination of data…[…]

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Brace for it. Starbucks’ Pumpkin Spice Latte will crowd your Insta feed this Fall.

The PSL was created in 2003 in the Starbucks ‘Liquid Lab’ in Seattle. The team sampled many pumpkin pies and lots of espresso until they perfected the 14-year-old recipe. Starbucks’ PSL has been enjoyed 200 million times and get more than 3,000 tweets per day. Read more… More about Food, Starbucks, Autumn, Beverage, and Social[…]

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Take your Snapchat game to the next level with the help of this online course

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Everyone and their mom is on Snapchat nowadays, but you can bet that most don’t know how to use it to its full potential. Look beyond all those puppy dog-filtered selfies and your college roommate’s 200-second-long Story (ugh) and[…]

social-media-news

Campaign Makes Clear That This Native American Tribe Does a Lot More Than Just Run Casinos

Agencies of all shapes and sizes are used to promoting brands or specific products. But what about entire tribes of people? The Choctaw Nation is a federally recognized, “non-reservation-based” tribe comprising more than 223,000 Native Americans, a significant minority of whom live across 12 tribal districts across 10.5 counties in southeast Oklahoma. The group, which…[…]

social-media-news

Sid Lee Launched a Peace Competition With This Insane, Psychedelic Anthem

It feels like the world is in absolute chaos right now, especially here in the U.S. following the violence on display in Charlottesville, Va., last weekend. Now, more than ever, the country is in need of images of peace. Sid Lee Collective and MASSIVart want designers, creatives and illustrators to help create these new symbols…[…]

social-media-news

This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines

Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world’s most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin “El Chapo” Guzman, a rags-to-riches cartel…[…]

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HBO knows what you’re thinking while watching ‘Game of Thrones’ thanks to this company

People went “crazy” over the season seven premiere of HBO’s Game of Thrones.  Or so they say. “Crazy” accounted for 8.9 percent of all emotional reactions (ERs) during the first episode, and “crazy” ERs spiked during singer Ed Sheeran’s cameo, driving 4.8 percent of all ERs. SEE ALSO: This GIF is every ‘Game of Thrones’[…]

social-media-news

This Year’s IAB Podcast Upfront Event Will Feature 13 Industry Leaders

The Interactive Advertising Bureau has announced the lineup for its third annual IAB Podcast Upfront event, which takes place Sept. 7 in New York. Returning from last year’s event will be NPR, ESPN, Time Inc., Authentic, Panoply, PodcastOne, HowStuffWorks, WNYC Studios, Midroll Media and Wondery. They will be joined by newcomers Gimlet Media, iHeartMedia and…[…]