social-media-news

There Are 4 Types of Agency-Client Relationships. Which One Are You In?

Over the course of my career, I’ve seen all sorts of agency-client relationships. I believe long-standing partnerships are thanks to huge amounts of trust, communication and understanding. Trust is especially important. Almost all clients and agencies (98 percent, in fact) believe that a relationship that’s based on trust leads to better work. But let’s be…[…]

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There are now over 3 billion social media users in the world — about 40 percent of the global population

There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.  A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there[…]

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There are now more people on this Chinese platform than on Twitter

You’ve probably never heard of this platform, but it’s already surpassed Twitter in terms of users.  According to Weibo’s first quarter results, it has a whopping 340 million active monthly users, a 30% increase from its previous year.  SEE ALSO: Chinese travellers are cutting up their United Mileage cards in anger Twitter has around 328[…]

collaboration-voice-01-2016

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed. Zach Rosenberg In the movie, I loved the references[…]

social-media-news

Is Anybody Out There? Finding Your Audience in the Digital Age

The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if they want one. But oftentimes, brands will take a megaphone and blast their message across the land without specific targets in mind. This is where, in the quest to craft the perfect digital strategy, developing audience[…]

social-media-news

Report Shows There Are 18 Million Food-Related Interactions on Facebook Every Day [Infographic]

One of the classic criticisms of social media is that it’s pointless, that’s it all selfies and people taking pictures of their food. And while I don’t agree with the former, a new report from Facebook has confirmed that people definitely do like to talk about their food on the platform. A lot. Social Media Today RSS