Think you hate selfies? The Russian military might ban them.

Russian soldiers may soon be saying goodbye to their Snapchats.  According to the BBC, the Russian Ministry of Defense, which manages and regulates Russia’s armed forces, has drafted a law that would ban soldiers and military personnel from posting on social media. The ban is expected to take effect in January 2018.  The ban comes,[…]


Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors

Praise from a client is one of the most rare and precious occurrences in the agency world. But a message of respect and support for all agencies, coming from one of the world’s top marketers? That’s a bit like finding a two-headed unicorn in your backyard. As he accepted the honor of Cannes Lions Creative…[…]


This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall

The Electric Factory Group co-founder and CCO Juan Ciapessoni will tell you that you can disrupt any medium, even a traditionally static one like out-of-home posters. “All that matters is the idea, the craft and the innovation applied to the medium,” explained Ciapessoni. It’s not surprising that he’d point to posters: Recently the 15-year-old Montevideo,…[…]


Marketers Will Be Tempted to Dial Back Their Diversity Under Trump. We Can’t Let Them

"Frankly, I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word 'Wait!' It rings in the ear of every Negro with piercing familiarity. This 'Wait' has almost always[…]


Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional

It's a tragic day, as one of the most gifted musicians of the modern era has passed. Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind. Brands, as they usually do, tried to[…]


Like them or not, Twitter’s hearts are more popular than you think

Changing stars to hearts might seem like one of Twitter’s most controversial decisions yet, but the change is actually a lot more popular than you may think — at lest, according to Twitter. Speaking at the Open Mobil Summit conference is San Francisco Tuesday, Twitter’s product chief Kevin Weil said the company has already seen[…]


Air Wick Captures the Scents of Individual Homes for the Seniors Who Are Leaving Them

Here are a few fun facts about our sense of smell: The human nose can detect at least 1 trillion distinct scents. Among the most pleasant are vanilla, citrus, cinnamon, crayons and cookies, say researchers. The nose also recognizes the smell of home, claims this holiday video from Droga5 for Air Wick, whose perfumers custom-created[…]


4 Reasons Your Social Media Traffic Isn’t Converting (And How to Fix Them)

Social media isn’t dead, it’s just made a paradigm shift into a new era of messaging and social sharing. Understanding this shift is the key to figuring out how to get your social media traffic to successfully convert. Fortunately, there are companies out there doing it right. According to Salesforce, 77% of B2C companies acquired customers[…]


Tumblr changes reblogs so you can actually read them

It’s not just you: Tumblr reblogs look a lot different. The Yahoo-owned blogging site changed the way that reblogs — posts that are re-shared by other users — are handled to make the text easier to read and follow. See also: Tumblr is having too much fun with its app update description On Tumblr, each[…]