social-media-news

LGBTQ Employees at Grey Share Their Personal Stories to Celebrate National Coming Out Day

Grey teamed up with VideoOut, an organization that’s aiming to have the world’s largest library of coming-out stories, to celebrate National Coming Out Day today. A short video called “Grey for National Coming Out Day” features LGBTQ employees from the agency sharing their own stories of coming out, stories of difficulty, awkwardness, humor, sincerity and…[…]

social-media-news

More Than Ever, Strong Brands Are Focused on Bridging Their Value With Their Values

If there was a clear winner at the Cannes Lions who set the tone for the week, it was Fearless Girl, the little statue who launched significantly more than a thousand conversations across any media you could think of. Fearless Girl wasn’t alone in her quest to seamlessly blend communications with a broader societal statement….[…]

social-media-news

More Than Ever, Strong Brands Are Focused on Bridging Their Value With Their Values

If there was a clear winner at the Cannes Lions who set the tone for the week, it was Fearless Girl, the little statue who launched significantly more than a thousand conversations across any media you could think of. Fearless Girl wasn’t alone in her quest to seamlessly blend communications with a broader societal statement….[…]

https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F488069%2Fad7e2708-5915-4b2f-8e7c-21aea5901a46

People are sharing their amazing love stories after Taiwan’s same-sex marriage ruling

In a landmark development on Wednesday (May 24), Taiwan’s top court issued a ruling that would pave the way for the island to become the first territory in Asia to legalise same-sex marriage.  10 of the top court’s 14 judges voted to rule that marriage should not be restricted to a man and a woman.[…]

social-media-news

Leijas Helps Clients Find Their Passion and Create Change

Eric Rojas and Mike Leibowitz left the world of big agencies–the two met in 2003 while working at Deutsch–and founded Leijas in 2015 with the goal of forming a shop that would give brands the ability to create change. In a few weeks, the agency will launch a new website and positioning highlighting its mission…[…]

https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F468005%2F3c2e42d2-4885-4ccc-9a12-4007f454e1a4

U.S. visa applicants may have to hand over their social media handles

If you’re applying for a visa in the United States, the U.S. government may want to follow you on social media. The State Department wants more United States visa applicants to hand over their social media handles, according to Reuters.  SEE ALSO: Why Trump’s latest speech is a big deal for Silicon Valley Though the[…]

social-media-news

How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism

Months before Pepsi’s perfect storm of cultural controversy, 2016 laid waste to the myth that advertising is an inherently apolitical business. President Donald Trump inspires strong opinions like he attracts Twitter followers–and in the months leading up to last year’s election, the American ad industry appeared to achieve a rare moment of consensus in opposition…[…]

social-media-news

Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars

As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by launching practices to provide business-transformation counsel to help clients more effectively compete for customer dollars in the digital age. “Marketers are keen to remain innovative and future-focused, so having consulting solutions available helps…[…]