social-media-news

Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $ 295 million in equity funding. In July, the company announced[…]

social-media-news

Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers

Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti–eponymous leaders of New York startup agency JohnXHannes–are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a “creative collective,” in early 2016. They’re committed to keeping the core team small–it’s just the…[…]

social-media-news

Some of the Ad Industry’s Hottest Agencies Are Pitching for Used Car Startup Vroom

If you’re not yet familiar with Vroom, you almost certainly will be soon. The New York-based ecommerce company, which has been around since 2013, is looking to disrupt the entire used car sales industry, and some of America’s top ad agencies are very interested in promoting its business. Vroom is in the midst of a…[…]

social-media-news

R/GA Embraces Berlin’s Startup Culture With a New Office in the City

R/GA is expanding into Germany with a new office in Berlin, the agency announced today. The IPG network’s 19th global outpost will be located in the Kulturbrauerei hub of Berlin’s Kollwitz neighborhood and led by former Razorfish executive Sascha Martini, who serves as managing director, effective April 1. He will be tasked with driving R/GA’s…[…]

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This startup is caught in a harassment scandal dubbed ‘India’s Uber’

One of India’s leading entertainment startups is in the middle of a controversy that’s been described as ‘India’s Uber.’  Arunabh Kumar, the founder and CEO of The Viral Fever has been accused of sexual harassment by a number of women, a charge he denies as “ludicrous and defamatory.” SEE ALSO: Enough is enough! Citizens of[…]

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13 effective ways your startup can use Periscope to grow the business

By now, most digital-savvy startups are not only popping up on Pinterest and Facebook, but also on Snapchat and Instagram. Visual and video-driven storytelling give startups a tremendous opportunity to reach new (and younger) customers. But how can entrepreneurs take full advantage of the live video platform, Periscope? SEE ALSO: 11 tips for creating (or[…]