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Snapchat’s new sky-changing filters make even boring snaps look cool

Snapchat’s just added a new tool that will help even the most boring snaps look a lot cooler. The app introduced a new set of “sky filters,” which let you add different effects, like rainbows and sunsets, to photos with skies in them. SEE ALSO: Snapchat’s new feature takes Bitmoji to the next level Just[…]

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Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform

With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform. Facebook’s decision to imitate some of Snapchat’s key features with new launches like Instagram Stories…[…]

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Student Snapchats selfie while driving, crashes into police car

Guys, don’t Snapchat pics while driving please.  SEE ALSO: Facebook launches its version of Snapchat lenses This is the appeal U.S. police has launched after a 19-year-old crashed into a police car while taking a Snapchat selfie.  Miranda Rader was arrested in Bryan, Texas, after the accident, which caused the airbag to deploy.  Don’t Drink[…]

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Snapchat’s 7 Brand Partners for the Summer Olympics

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live Story and Discover channels: Sony Pictures, Walmart, Dick's Sporting Goods, Hershey's, Dunkin' Donuts, Finish Line and Ford. To be clear, other advertisers will be in play on Snapchat during the Olympics, though they will not be[…]

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Snoopy dances across your selfies in Snapchat’s first sponsored lens

One of the Peanuts’ most beloved characters has come to Snapchat The app debuted its first, Snoppy-filled sponsored lens Friday to promote 20th Century Fox’s upcoming Peanuts Movie. The lens puts candy corn, Snoopy and Woodstock animations over users’ selfies. Once applied, Snoopy dances across the screen behind a stream of candy corn as Woodstock[…]

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Snapchat’s CEO on the question he’s asked the most: ‘Why didn’t you sell?’

Snapchat CEO Evan Spiegel came full circle on Friday when he gave the commencement speech at the University of Southern California’s Marshall School of Business. The 24-year-old entrepreneur dropped out of Stanford University three years ago, just three classes shy of graduating. In his 10-minute talk, Spiegel discussed why he didn’t sell Snapchat when Facebook[…]