There Are 4 Types of Agency-Client Relationships. Which One Are You In?

Over the course of my career, I’ve seen all sorts of agency-client relationships. I believe long-standing partnerships are thanks to huge amounts of trust, communication and understanding. Trust is especially important. Almost all clients and agencies (98 percent, in fact) believe that a relationship that’s based on trust leads to better work. But let’s be…[…]


Forging Long-lasting Relationships Is the Foundation of This Philly Shop

Harmelin Media, founded by CEO Joanne Harmelin in 1982, has grown to more than 220 employees and $ 600 million in billings. The Philadelphia-based media planning and buying company, whose clients include Ford, Blue Diamond Growers, Wawa, Pep Boys, Hostess and Hess, prides itself on relationship building. “Our key point of differentiation early on was[…]


Are Client Relationships Like a Scuba Diver and an Astronaut Trying to Live Together?

Zendesk today is launching a digital ads campaign at South by Southwest Interative in Austin, Texas, in effort to change the way potential clients see its brand.   "We started out as a customer support company, but over time we've grown beyond that," explained Ryan Donahue, vp of global design at Zendesk. "We have a[…]