social-media-news

Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $ 295 million in equity funding. In July, the company announced[…]

social-media-news

Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

As the battle for yogurt market share continues, Stonyfield has selected its first creative agency of record. Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow. Earlier this month, Danone announced the sale of Stonyfield to Lactalis for…[…]

social-media-news

DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent

German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review. The account had previously been with TBWA\Chiat\Day New York, which produced its 2017 Super Bowl campaign starring Bill Nye the Science Guy. Both Omnicom shops…[…]

social-media-news

Carnival Cruise Line Seeks a New Creative Agency of Record After 9 Years With Arnold

The World’s Most Popular Cruise Line (trademark) wants to shake up its marketing lineup with a new U.S. creative agency of record. Carnival Cruise Line, the most popular brand owned by parent company Carnival Corporation & PLC, has launched a full creative review after working with the New York and Boston offices of Arnold Worldwide…[…]

social-media-news

Accenture Picks UM as Its Media Agency of Record Promoting Global Consulting Services

Most ad trade stories about Accenture concern the international consultancy’s efforts to compete with “traditional” agencies by acquiring creative shops and offering more strategic services to clients. Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries…[…]

social-media-news

After a Review, E*Trade Selects MullenLowe as Agency of Record

E*Trade has selected Interpublic Group’s MullenLowe as its creative and strategic agency of record, concluding a review launched earlier this year. The appointment is effective as of the beginning of the month. The financial services brand has worked with R/GA on broadcast advertising since January of 2015 and SS+K on online marketing since April of…[…]

social-media-news

BSSP Resigns as Mini’s Agency of Record After More Than a Decade

BSSP (formerly Butler, Shine, Stern & Partners) has terminated its contract with Mini, effectively resigning the account it led for more than a decade. An unusual policy within the procurement department of the client’s parent company, BMW in Germany, requires Mini to launch agency reviews every four years. BSSP negotiated to extend that to six…[…]

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Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB

A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. "The team at VML brings strong, committed leadership experience in addition to proven strategic and integrated marketing expertise that will help us deliver innovative, integrated marketing solutions," says the[…]

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New Balance Parts Ways With Agency of Record Arnold Worldwide After 6 Years

International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years. Amy Dow, head of corporate communications at New Balance, told Adweek, "New Balance is extremely proud of the six years of excellent work that Arnold has done on our behalf. As a global[…]

intuit-logo-hed-2016

Intuit Picks Phenomenon as Its New Brand Agency of Record

Intuit, the software company behind TurboTax and QuickBooks, has chosen Los Angeles' Phenomenon as the marketing agency of record for its corporate brand after a three-month creative review. The company may be best known for its "Small Business, Big Game" Super Bowl contest, which rewards one winner with an RPA-produced ad during the nation's most-watched[…]

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What Breaking a World Record Can Do for Your Brand

The longest wish list to Santa, the largest gathering of people dressed as Batman and the largest simultaneous yodel are just a few of the record-breaking feats achieved by world-class brands. In order to cut through the digital noise and add accolades to experiential marketing campaigns, smart brands are attempting and achieving Guinness World Records[…]