Publicis Creates a New Data Division Called Spine, and Shifts DigitasLBi to Its Media Hub

Publicis Groupe launched a new unit today called Publicis Spine that will handle data assets, tech and talent across its global media network. The holding group has also extended the massive restructuring effort that started in early 2016 by effectively reclassifying DigitasLBi as a media organization. According to the release, Spine will feature new assets…[…]


Head of Print Planning and Buying Is Leaving Publicis Groupe’s Spark Foundry After 13 Years

Robin Steinberg, evp of publishing and digital director investment and activation, who effectively ran print buying across the organization formerly known as Mediavest | Spark, is leaving the agency after more than 13 years. “We thank Robin for her leadership and contributions to the company over the years, including her instrumental role building and evolving…[…]


Publicis Retires Mediavest Name After 18 Years, as Agency Rebrands as Spark Foundry

Publicis Media is retiring the Mediavest moniker after 18 years, rebranding the New York-based media agency most recently known as Mediavest | Spark as Spark Foundry. “Today by unveiling Spark Foundry, we’re continuing to evolve our brand to meet marketplace needs,” Spark Foundry U.S. CEO Chris Boothe said in a statement provided to Variety. “By…[…]


Rethinking the Publicis Pullout: Awards Shows Like Cannes Are About More Than Just the Awards

Aftershocks from Publicis’ decision to take a year off from major conferences and awards shows are still reverberating through the cafes and nap rooms of top creative agencies around the world. It’s about more than ros? and parties, we say. It’s even about more than the best global creative talent and ideas all in one…[…]


Publicis CEO Promises to Cut Through ‘the Noise’ Over His Cannes Surprise With an Open Twitter Q&A

Much to the chagrin of Publicis Groupe CEO and chairman Arthur Sadoun, a lot of the conversation at this year’s Cannes Lions festival concerns Marcel, the AI-powered platform/robot/running joke Sadoun cast as the solution to his holding company’s operational challenges. While some are hailing his decision to sit out all awards and trade shows for…[…]


Publicis Groupe Forbids All of Its Agencies From Participating in Awards Shows in 2018

Publicis Groupe will be sitting out the 2018 Cannes Lions festival. The reason? To save money. New chief executive officer Arthur Sadoun made his first dramatic mark on the holding company this week by forbidding all of its agencies around the world from participating in awards shows, trade shows or other paid promotional efforts for…[…]


More Changes at Publicis as SapientRazorfish Parts With Global Chief Strategy Officer After 18 Years

Publicis Groupe made more leadership changes at its still-new SapientRazorfish network as global chief strategy officer and former Razorfish CEO Shannon Denton, who also served as head of practices and alliances at the larger Publicis.Sapient “umbrella” group, announced his plans to leave the organization. Denton spent 18 years with Razorfish through its various iterations. He…[…]


DDB Chicago Hires Global Client Lead From Publicis, Expanding Team

DDB Chicago has hired Andrew Kasprzycki to lead the agency’s ConAgra team as executive vice president, global client lead, effective immediately. In the future, he will work on new business efforts and organic growth initiatives for the agency’s current client roster. “Andrew’s capability and talent gives us tremendous potential going forward,” DDB North America CEO…[…]


Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years

Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to explore the most compelling and efficient ways to reach consumers in a dynamic and ever-changing marketplace,” said Lowe’s CMO Jocelyn Wong in a statement. “We were impressed with Starcom’s capabilities…[…]


Laura Desmond Steps Down From Publicis Groupe

Publicis Groupe announced today Laura Desmond will step down as chief revenue officer of Publicis Groupe, effective Dec. 31, 2016. Desmond took a leave of absence from her role beginning July 1, 2016, citing a family issue for her time off and will not return once her sabbatical concludes in January 2017. During her time[…]


Publicis Groupe Unveils Major Restructuring Plan for 2016

Publicis Groupe will undergo a transformation, effective Jan. 2, that will divide the group's current properties into four hubs focused on creative, media, digital/technology and healthcare, chairman and CEO Maurice Lévy announced today. The move is designed to put client services at the heart of the group's mission.    The change comes as Publicis Groupe[…]


Publicis Chief Maurice Lévy Earned a Mere $3 Million Last Year

Publicis Groupe chief Maurice Lévy earned a modest $ 3.1 million in compensation last year, a pittance compared with his peers. Omnicom CEO John Wren, for instance, took home $ 24 million, while WPP's chief Martin Sorrell stands to collect shares worth $ 53 million as part of his 2014 compensation. Miles Nadal, the top[…]