social-media-news

Mcgarrybowen Names New American Express Creative Lead After Swiping the Business From Ogilvy

Three months after stunning the ad industry by winning American Express’ global brand business away from Ogilvy & Mather after 50 years, mcgarrybowen has hired creative veteran Michael Raso to lead the account. Raso started at mcgarrybowen New York this week in the role of global executive creative director. “I am thrilled to welcome Michael…[…]

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CP+B Names the Head of Recently Acquired Forsman & Bodenfors as Its New Global CEO

Crispin Porter + Bogusky announced today that Erik Sollenberg will be its next global chief executive officer. The incoming CEO spent 14 years as head of Forsman & Bodenfors, the Swedish agency acquired by CP+B’s parent company, MDC Partners, just over a year ago. He will relocate to the agency’s headquarters in Boulder, Colo., overseeing…[…]

social-media-news

Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner

Retail chain Staples has named Mediahub, the Boston-based media division of IPG’s MullenLowe, as its newest agency partner after a competitive review. The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements….[…]

social-media-news

Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $ 295 million in equity funding. In July, the company announced[…]

social-media-news

Arnold Names Former DDB New York Creative Lead as Its New U.S. CCO

Arnold Worldwide has named a new creative leader more than four months after his predecessor stepped down. Icaro Doria will join the Havas-owned network as U.S. chief creative officer replacing former global CCO Jim Elliot, who left in March. Doria will relocate to the agency’s Boston headquarters, working across that office and the agency’s New…[…]

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Deep Focus Restructures, Moves Toward Data-Centric Model and Names New CEO

Deep Focus, the 15-year-old digital-first agency that has worked with such clients as Unilever, Lay’s, Coca-Cola and Disney, announced today that it would pivot toward a new agency model by combining its primary practice with Moment Studio, its mobile and social content agency. The new agency unit will retain the Deep Focus name while absorbing…[…]

social-media-news

Leo Burnett Names a New Chief Strategy Officer in Chicago

Leo Burnett named a new chief strategy officer in its Chicago office today. Emma Montgomery will take on the role, joining the North America team after leading communications planning and brand strategy at Leo Burnett Sydney. She will report to North America CEO Andrew Swinand and manage a team of 40. “Emma is like the…[…]

social-media-news

Deutsch Names Former Apple Creative to Lead Its Marketing Efforts for Uber

The world’s most valuable startup needs some marketing help, and now its agency’s creative team has a new leader. Deutsch hired Jorge Calleja to be its evp, executive creative director in Los Angeles. Calleja’s primary responsibility will be managing the office’s work for Uber, and he will report to Deutsch North America chief creative officer…[…]

social-media-news

Havas Media Names Its First Global Chief Operating Officer

Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer. He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports…[…]

social-media-news

Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years

Wieden + Kennedy today announced a round of promotions and added a new member to its global management team. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer. He will report to president Dave Luhr and work closely with global chief creative…[…]

social-media-news

ICF Olson Names New Leadership as the Emerging Agency Collective Takes Shape

ICF Olson announced several executive hires and promotions this week. Victoria Phillips joined the recently formed umbrella group as its first-ever chief operating officer. Additionally, former svp of strategy Jurene Fremstad was named group svp and chief strategy officer, and Bob Morris and Rick Shaughnessy were promoted to group svp of integration and group svp…[…]

social-media-news

Covergirl Names Droga5 Its New Lead Creative Agency

Coty brand CoverGirl has named Droga5 its new lead creative agency, following a review. The change is effective immediately. “We’re excited to partner with Droga5 on the CoverGirl brand, an icon in beauty with incredible equity. Droga5’s creativity and partnership will help us bring a new perspective to beauty for this phenomenal brand,” Ukonwa Ojo,…[…]

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Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB

A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. "The team at VML brings strong, committed leadership experience in addition to proven strategic and integrated marketing expertise that will help us deliver innovative, integrated marketing solutions," says the[…]

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Mcgarrybowen Names New Strategy Lead, Chief Integration Officer

Mcgarrybowen New York has expanded its strategic leadership team again with the addition of chief strategy officer Conner Huber and the promotion of Phil Gaughran, who previously held that role, to the newly created position of chief integration officer. Huber joins mcgarrybowen after serving as head of brand strategy at Goodby Silverstein & Partners New[…]

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‘League of War’ Maker Taps First Agency to Help It Compete With Mobile Gaming’s Biggest Names

Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review. GREE has produced such titles as War of Nations, Modern War and the recently released League of War: Mercenaries. The company sought an ad agency partner in anticipation of the release[…]

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BBDO Names CP+B Veteran as Its First Female Chief Creative Officer

BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the United States. During an earnings call in April, Omnicom CEO John Wren promised to double female leadership within BBDO's creative department over the following 12[…]

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FCB Names New Global CMO Following Clorox Win

FCB has promoted Chris Shumaker from North American chief marketing officer to global CMO following its recent win in the Clorox creative review. Shumaker's promotion follows a year in which he helped pitch and win Clorox in addition to several other significant new accounts including Fiat Chrysler, Samsung, Humana, AB InBev, Lincoln Financial Group and[…]

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Facebook should be able to handle names like Isis and Phuc Dat Bich

Facebook has a well known “real names” policy, but what if your name turns out to be a bit too real for Facebook? Take the experience of Isis Anchalee, a San Francisco-based engineer, also known for kicking off the #ILookLikeAnEngineer campaign earlier this year that promoted women in STEM. See also: BMW’s front-wheel drive sedan[…]

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AT&T Names Agency Veteran as New Head of Advertising

Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing, advertising and sponsorships. Fiona Carter Like Lee, Carter brings an extensive history in the agency world to the role. Prior to joining Dallas-based AT&T, she[…]