Kargo Moves to Stop Former Sales Exec’s $40 Million Payout in Gender Discrimination Case

Mobile ad shop Kargo has filed a motion to stop a $ 40 million award by an arbiter in a case that alleged Alexis Berger, former svp of sales for the Midwest and West Coast for Kargo, was the victim of gender discrimination, retaliation, equal pay violation, violation of wage law and breach of contract.[…]


Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Accenture’s aggressive pivot into the agency world continues unabated. Accenture Interactive, the consulting giant’s marketing subsidiary, announced today it has acquired California-based design and marketing agency Wire Stone. Neither party disclosed the terms of the sale. According to a release, it is Accenture’s 15th such acquisition in the past five years. That includes digital strategy…[…]


Deep Focus Restructures, Moves Toward Data-Centric Model and Names New CEO

Deep Focus, the 15-year-old digital-first agency that has worked with such clients as Unilever, Lay’s, Coca-Cola and Disney, announced today that it would pivot toward a new agency model by combining its primary practice with Moment Studio, its mobile and social content agency. The new agency unit will retain the Deep Focus name while absorbing…[…]


UEG Hires Creative and Strategy Leads, Moves Further Into ‘Traditional’ Agency Turf

United Entertainment Group has hired two agency veterans to lead its cross-client creative and strategy operations in an effort to compete more directly with “traditional” ad agencies. Subodh Samudre and Tom Howells will serve as ecd and vp of strategic planning, respectively, in the agency’s SoHo headquarters, effective immediately. The purpose of the hires, according…[…]


After 25 Years With TBWA, Energizer Moves to Camp + King

One of advertising's most famous rabbits has a new agency home. After 25 years with TBWAChiatDay, Energizer and its iconic bunny are moving to Camp + King. The San Francisco-based shop, aligned with French holding company Havas, was named the lead creative resource for Energizer Holdings—parent of the Energizer and Eveready battery brands—following a review[…]


Papa John’s Moves Away From Athletes in New Campaign to Highlight Better Ingredients

Papa John's is rolling out its first 60-second TV commercial, using the extended messaging time to drive home its long-held commitment to better ingredients. Missing are the usual jocks like Peyton Manning standing alongside founder John Schnatter. The new campaign, from Grey, New York, attempts to stand out from other fast food competitors by showing[…]


Is Google Looking to Buy Twitter? Latest Market Moves Spark Intense Speculation

Would Google consider buying up Twitter? That’s the question that’s been gaining traction in recent months, and is building momentum again today. So what are the key benefits and reasons behind such a move, from both sides?  Social Media Today RSS