New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

How often do you see an ad for an advertising agency? Probably not very often–which John Barker, founder and chief idea officer of New York’s Barker, finds “a little bit cowardly.” As Barker puts it, “If we are counseling our clients to spend a trillion dollars on advertising, we should be willing to put our…[…]


Infographic: Consumers Don’t Mind Hearing From Brands on Messaging Apps

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon. "We are on the[…]


Google Announces New Messaging and Video Chat Apps – Introducing Allo and Duo

At it’s annual I/O conference, Google has unveiled two new apps, one focused on direct messaging and one on video chat. The new apps will put Google in a battle with Facebook in the messaging space – but will they offer enough to get users to come across?   Social Media Today RSS


Messaging app Line introduces new character to its cute family

There’s a new addition to the Line Friends family, and she’s none other than Brown’s little sister, Choco. The Japanese messaging app announced Monday that the female bear will join her brother and his BFFs Cony, Moon, Sally, James, Leonard, Jessica, Boss and Edward, as their popularity continue to increase around the globe. SEE ALSO:[…]


Report: Google Will Challenge Facebook and Slack with New AI-Assisted Messaging App

Reported in multiple sources from a story originally broken by the Wall Street Journal comes the news that Google is developing its own messaging app that would be assisted by its own artificial intelligence technology and chatbot capabilities. Social Media Today RSS


Facebook Updates Page Features, Adds New Page Responsiveness and Messaging Tools

Facebook’s added a range of new tools for Pages, helping to improve customer communications and customize interactions based on past history – both of which are becoming increasingly important as expectations for social customer service increase.  Social Media Today RSS


Are Instant Messaging Apps the Future of the (Mobile) Internet?

With millions of users in play and billions of dollars at stake, there seems to be a bit of a space race shaping up among many of the world’s leading tech companies to see who can create the dominant all-in-one IM app. Some IM evangelists have gone as far as saying instant messaging platforms represent[…]


Facebook Releases Guide to Maximizing New Page Messaging Features

Facebook recently introduced several new messaging options for Pages, including the ability to respond to Page comments via private message and saved replies for use with common queries. To reinforce this, and improve awareness of their new messaging features, Facebook has released a guide to help Page admins better understand how they can maximize their use of private messaging to help boost response[…]