social-media-news

This Agency Thinks Blockchain Is the Answer to Advertising’s Media Transparency Issues

As global media reviews for big brands like AB InBev, Amazon and McDonald’s continue to play an outsized role in determining the ad industry’s biggest winners and losers, transparency is top of mind for every marketing chief. One new agency proposes an answer in the form of the labyrinthine technology known as blockchain. “Programmatic doesn’t…[…]

social-media-news

Chico’s Picks The&Partnership as Its Creative and Media Agency of Record

WPP-backed The&Partnership was named creative and media agency of record for women’s apparel retailer Chico’s after a competitive review. The&Partnership is tasked with handling all aspects of Chico’s brand marketing, developing an integrated campaign for the brand’s relaunch and attracting new customers. “Our focus from a media perspective and in all areas will be helping…[…]

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How to use social media to grow your business

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. If you don’t know who Cameron Dallas is, go ahead and Google him. We’ll wait.  Yeah, he’s kind of a big deal these days. The Vine and YouTube star/model has morphed his internet presence into a wildly lucrative[…]

social-media-news

Marriott Launches Global Media Review Following Its Merger With Starwood Hotels

A little over a year after completing its merger with Starwood Hotels and Resorts, Marriott International has launched a review of its global media buying and planning account. “As a result of our recent merger, we’ve assessed the scale and scope of our global paid media needs and are issuing a RFP,” a company spokesperson…[…]

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Obsessively checking social media during a crisis might harm your mental health

Survivors of three recent disasters — the northern California fires, the Las Vegas mass shooting, and Hurricane Maria — used social media and texting as lifelines to connect with loved ones, seek aid, and search for the latest developments.  A new study, however, suggests that people who get updates during a major crisis from unofficial[…]

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If you want to grow your business, start by increasing your social media following

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. You’ve seen the job listings: “we’re looking for a social media rockstar…“  Social media is driving huge amounts of revenue for companies across industries, and the job market is reflecting that value. This Social Media Rockstar Bundle is one way[…]

social-media-news

Publicis Creates a New Data Division Called Spine, and Shifts DigitasLBi to Its Media Hub

Publicis Groupe launched a new unit today called Publicis Spine that will handle data assets, tech and talent across its global media network. The holding group has also extended the massive restructuring effort that started in early 2016 by effectively reclassifying DigitasLBi as a media organization. According to the release, Spine will feature new assets…[…]

social-media-news

Jack in the Box Hands Its $90 Million Media Business to Carat L.A.

Jack in the Box has named Dentsu Aegis Network’s Carat L.A. as its media agency of record tasked with handling traditional and digital media buying and planning for the fast-food chain. “Carat L.A. showed tremendous media industry knowledge and progressive technology that aligns with the challenger spirit of the Jack in the Box brand,” said…[…]