social-media-news

UM Wins Spotify’s Global Media Agency Review

UM recently won a competitive review to handle global media planning and buying duties for Spotify. An IPG Mediabrands spokesperson deferred to the client for comment, while a Spotify representative confirmed the company is working with UM but declined to elaborate or answer specific questions about the scope of the win. According to two people…[…]

social-media-news

Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner

Retail chain Staples has named Mediahub, the Boston-based media division of IPG’s MullenLowe, as its newest agency partner after a competitive review. The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements….[…]

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10 ways to create an engaging social media presence

As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.   Businesspeople searching for the ideal marketing[…]

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There are now over 3 billion social media users in the world — about 40 percent of the global population

There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.  A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there[…]

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Kylie Jenner’s new reality show is made worse and better by social media

Let’s rip off the Band-Aid and get to the bad news for fans of Keeping Up with the Kardashians.  If you were expecting Kylie Jenner’s new reality show to be anything like the hit E! series that has aired for nearly decade—look elsewhere.  SEE ALSO: The secret code of personal gain lurking in the Kardashians’[…]

social-media-news

As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

This year has been a decidedly mixed bag for the biggest names in advertising, especially on the U.S. media side of the agency equation. That’s the primary conclusion of a “new business barometer” report released this week by COMvergence, a Paris-based independent research firm focusing on agency account moves, mergers and acquisitions as well as…[…]

social-media-news

Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

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2017’s social media landscape in one stunning infographic

Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks — at least not exclusively that.  A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.”  SEE ALSO:[…]

social-media-news

2017’s social media landscape in one stunning infographic

Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks — at least not exclusively that.  A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.”  SEE ALSO:[…]

social-media-news

MDC Media Partners’ First Tech Chief Talks About How AI Will Soon Touch Everything We Do

For the past several years, everyone with even a passing interest in the marketing and tech disciplines has heard quite a bit about the coming AI wave. But how will artificial intelligence truly affect our lives–not to mention the many ways in which businesses promote their products within them? “The Internet of Things permeates our…[…]

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Want to become a social media celeb? There’s a college degree for that

Wanna become an Instagram star? Now, you can get a formal education for that. A university in China is offering courses that are meant to equip students with the skills they need for online fame. SEE ALSO: Instagram influencers are utter nonsense, and Fyre Fest proves it From make-up classes, catwalk practice to dance performances,[…]