social-media-news

Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Accenture’s aggressive pivot into the agency world continues unabated. Accenture Interactive, the consulting giant’s marketing subsidiary, announced today it has acquired California-based design and marketing agency Wire Stone. Neither party disclosed the terms of the sale. According to a release, it is Accenture’s 15th such acquisition in the past five years. That includes digital strategy…[…]

social-media-news

VML Is Asking Students in a Villanova Digital Marketing Class to Create a Musical.ly Strategy for Gatorade

Last January, Kansas City-based VML partnered with the Missouri School of Journalism to create a social media course meant to help teach college students the ins and outs of handling social media for big brands. The agency hired Derrick Lin, a student from that class of 20, as an associate account manager in February, and…[…]

social-media-news

Deutsch Names Former Apple Creative to Lead Its Marketing Efforts for Uber

The world’s most valuable startup needs some marketing help, and now its agency’s creative team has a new leader. Deutsch hired Jorge Calleja to be its evp, executive creative director in Los Angeles. Calleja’s primary responsibility will be managing the office’s work for Uber, and he will report to Deutsch North America chief creative officer…[…]

social-media-news

This Creative Shop Broke New Ground in Cause Marketing

Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era–and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit’s No. 1 fundraising channel. Its “One Moment” campaign for Make-A-Wish America, which showed the…[…]