social-media-news

Abercrombie & Fitch Drops a Beautiful Ode to the Rapidly Changing Lives of Young Adults

Abercrombie & Fitch and its new agency of record The Richards Group dropped a powerful coming-of-age campaign, “This is the Time,” aimed at tapping into the changing lives of the apparel brand’s core customers, 21- to 24-year-olds. “‘This is the Time’ is borne of Abercrombie & Fitch’s heritage as an outfitter of adventure, and an…[…]

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JWT Becomes the First Ad Agency to Collaborate Directly With Black Lives Matter

The official Black Lives Matter organization has entered into a strategic and creative partnership with J. Walter Thompson New York, marking the first such pairing on a formal assignment. The relationship kicked off with the beta launch of Backing Black Business, a web tool that lets users discover black-owned small businesses throughout the country. JWT New York[…]

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Ad of the Day: Dove Chocolate’s Latest Heroine Lives a Whole Life in One Magical Day

It's better to leave a pile of chocolate wrappers by the bed than it is to leave a pile of regrets. This, among other things, is the theme of "This and Every Day," the latest ad from Mars brand Dove Chocolate. Created by BBDO New York, the work follows a woman through 24 hours, a[…]

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Zuckerberg calls defacement of Black Lives Matter slogans at Facebook ‘deeply hurtful’

Mark Zuckerberg had strong words for Facebook employees after finding out that someone has been crossing out “Black Lives Matter” on the walls at the company’s Menlo Park, California, headquarters. In an internal message shared with employees and obtained by Gizmodo, the CEO described repeated instances of the phrase “black lives matter” being crossed out[…]

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Black Lives Matter: How 3 words became a movement

The story of how #BlackLivesMatter forced America to confront racism once more using the power of social media, from the activists who helped create it. Featuring DeRay Mckesson, Opal Tometi and Kwame Rose Read more about the rise of the movement in 2015: http://on.mash.to/1ScACmk Read more… More about Social Media, Us World, Politics, Social Good,[…]

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This Remarkable Ad Shows Just How Science Can Improve Real People’s Lives

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people's lives in significant ways. Running more than[…]