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Australia launches a world-first national reporting tool for revenge porn

Taking steps to reporting and removing revenge porn, a.k.a image-based abuse, can be arduous, both emotionally and regarding the amount of steps required to get it done. Australia’s government is aiming to make the process simpler, with the launch of a national portal for reporting instances of image-based abuse. SEE ALSO: 4 things you should[…]

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Facebook launches profile picture frame to celebrate International Day of the Girl

It’s high time girls around the world got some extra recognition, and Facebook is working to help make that happen. Facebook has created a special profile picture frame in honor of Oct. 11, which marks International Day of the Girl — a day meant to inspire people to work toward advancing the rights and future[…]

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Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

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Subway Launches North American Agency Review Amid Sales Slump

Last October, Subway dropped BBDO New York as its creative agency of record just over a year after the agency earned that role during a review in August 2015. Following the AOR breakup, the fast-food chain returned most of its advertising work to former agency of record MMB. Now Subway has launched an agency review…[…]

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The Zuckerberg manifesto in action— Facebook launches first ‘Communities Summit’

Facebook CEO Mark Zuckerberg announced to the world in a mere 6,000 words earlier this year  that he was going to take understanding his country, and the factions within it, seriously.  Now, we have the first real step in that direction.  On Tuesday, Facebook revealed it will hold its first-ever Facebook Communities Summit later this[…]

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Facebook launches its version of Snapchat lenses

Facebook is finally beginning to roll out its version of Snapchat’s animated lenses. The social network is now starting to add the feature to its live streaming service. The feature, called masks, will be available within Facebook’s app as well as the Mentions app for verified users. SEE ALSO: Facebook’s experimental app uses AI to[…]

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Interracial couples emoji app and hashtag launches to promote the film ‘Loving’

Love is love, and it seems that emojis may have finally nudged closer to representing real life. Focus Features have launched a new app and Twitter hashtag emoji to promote their new film Loving, starring Joel Edgerton and Ruth Negga.  Made up of stickers featuring a diversity of interracial couples, the Loving Emoji app is[…]

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LinkedIn launches LinkedIn Lite, opens Placements service for students in India

Tech companies are increasingly realizing that if they want to make their services more accessible to Indians, they need to adapt to India’s slow internet speeds. After Facebook, Google and Twitter, LinkedIn is the latest to launch a “Lite” version of its service, specifically for India. SEE ALSO: Facebook Lite is growing faster than Facebook[…]

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AT&T Launches Huge U.S. Creative and Media Review

AT&T has put its giant U.S. creative and media accounts into review. A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work." The spokesperson noted that moving forward[…]

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Heineken Launches Global Search to Find a Second Media Agency

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network.  AAR Partners, London,[…]

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Reliance Jio launches its 4G network, trips on Twitter

Social media marketing is a common trend these days with companies paying “ïnfluencers” to tweet with their hashtag. But when it comes to one of India’s biggest industrial houses, nothing short of having everyone tweet about their 4G network soft launch would do. And they did. See also: The 10 most cringeworthy advertising fails of[…]

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Facebook launches Instant Articles on Android

If you use Facebook on Android, look for a lightning bolt icon on articles. Tap on it and experience the revolution. Facebook announced that its quick-loading Instant Articles are rolling out on its Android app in a blog post Wednesday. It began testing the feature with a small number of Android users a few weeks[…]

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As Out-of-Home Ad Sales Grow, MDC Launches EnPlay

Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company. EnPlay is led by partners Lauren Barbara, Connie Garrido and Melissa Lerner, and initially works for MDC clients including AMC Networks, Audible, Arby's, Timberland and Vans. The leadership team previously worked together at[…]