social-media-news

Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Accenture’s aggressive pivot into the agency world continues unabated. Accenture Interactive, the consulting giant’s marketing subsidiary, announced today it has acquired California-based design and marketing agency Wire Stone. Neither party disclosed the terms of the sale. According to a release, it is Accenture’s 15th such acquisition in the past five years. That includes digital strategy…[…]

social-media-news

With Latest Promotions, 22squared Focuses on Building a Strong Creative Team

Atlanta-based agency 22squared announced today it is elevating current president Richard Ward to chairman and CEO, and current chief client officer Brandon Murphy to president. Murphy began working at the agency 12 years ago as the director of planning in the Tampa office. In 2007, Ward and Murphy got together and relaunched the agency, with…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

With Its Latest Hire in Atlanta, Zenith Aligns Itself More Closely With Sister Shop Moxie

Publicis Media agency Zenith announced today that Mitch Scharf will take over as managing director of the agency’s Atlanta office. Scharf is evp of client leadership at Moxie, another agency under the Publicis Media umbrella. He will continue to do that job but will now also oversee all Southeast operations for Zenith and be part…[…]

social-media-news

Leo Burnett’s Latest Hire Will Lead Its New Offering to Better Fuse Creative With Data

After joining Leo Burnett in January of this year, the agency’s North American CEO Andrew Swinand is making a big push into data and analytics for the creative shop, hiring a new chief intelligence officer and launching The Core–the agency’s answer to ensuring its creative work for clients is highly targeted to the right consumer…[…]

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Facebook Messenger’s latest attempt to hijack your social life

LONDON — Facebook really wants you to hang out and talk about your feelings. But, does it want you to have those conversations anywhere else other than on Messenger? Probably not. SEE ALSO: Tinder on TV is your new favourite party game Messenger launched a new and distinctly Snapchat-like tool complete with art and special[…]

social-media-news

Thai Life Insurance Brings Us to Tears Again with Its Latest Heart-Wrenching Spot

Get out your tissues. Thai Life Insurance has just released its latest heart-wrenching spot, a 5-minute short film about overcoming adversity and the bravery of doing right by others. "Opportunity" follows the story of a middle-aged women seen through two contrasting perspectives: privileged and underprivileged. The film opens by posing a question: "How do you[…]