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The Advertising Industry Must Reimagine How Work Gets Done to Ever Really Become Diverse

The advertising industry knows it has a problem. For years now, ad executives have been having an ongoing discussion about diversity in the industry, or really the lack thereof. Even before clients started handing out ultimatums demanding agencies start looking more like the markets they’re meant to serve, the industry knew they weren’t working with…[…]

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Agency Leaders Call on Industry to Take Stronger Action on Sexual Harassment

At this week’s sixth annual 3 Percent Conference, “Beyond Gender,” advertising executives called on leaders to stop simply discussing industry issues–including, most prominently, sexual harassment–and take decisive action on them. The event left little doubt that this sort of behavior remains a problem. Before a panel called Daughters of the Evolution, filmmaker, author and moderator…[…]

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ANA Warns of a ‘Talent Crisis’ as the Ad Industry Struggles to Appeal to College Grads

A new study from the Association of National Advertisers (ANA) found that the advertising industry is facing a “looming marketing and advertising talent crisis.” The study, entitled “Bridging the Talent Disconnect: Charting the Pathways to Future Growth,” was funded by the ANA Education Fund (AEF) and conducted by market research company GfK. It surveyed marketing…[…]

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Friends and Colleagues Mourn the Loss of Art Director and 30-Year Ad Industry Veteran Dave Swartz

This week, men and women across the world of advertising came together to honor the life and career of Dave Swartz, who passed tragically and unexpectedly on Sunday at the age of 54. Swartz, who hailed from Miami, spent most of his 30-plus year career at Crispin Porter + Bogusky in Boulder, most recently serving…[…]

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Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

This Year’s IAB Podcast Upfront Event Will Feature 13 Industry Leaders

The Interactive Advertising Bureau has announced the lineup for its third annual IAB Podcast Upfront event, which takes place Sept. 7 in New York. Returning from last year’s event will be NPR, ESPN, Time Inc., Authentic, Panoply, PodcastOne, HowStuffWorks, WNYC Studios, Midroll Media and Wondery. They will be joined by newcomers Gimlet Media, iHeartMedia and…[…]

social-media-news

Why the Ad Industry Needs to Make Gender Equality a Priority

My mother was the personification of Mad Men’s Peggy Olson, having worked at FCB in the 1960s, so I had a shining example of a strong woman working hard in a challenging corporate environment. Back then, deep cultural changes were setting in, women were entering the workforce in droves and yet gender disparities were prevalent….[…]

social-media-news

Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently…[…]

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Jagermeister Creates Pop-Up Ad Agencies to Give Recent College Grads a Taste of the Industry

What's the best way for a brand geared toward twentysomethings to develop marketing campaigns tailored to that audience? Hire and mentor them. In April, Jagermeister launched Concept 56, a six-month program for recent college grads in Nashville and Detroit. The brand built temporary ad agencies where participants can get real world paid experience by working[…]

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Ad Industry Needs to Get Used to Low Growth Being ‘the New Normal,’ Martin Sorrell Says

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin Sorrell wrapped the end of the first day of Advertising Week Europe on a somber note. Comparing the high-flying, talent-driven Don Draper era to "the[…]

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Martin Sorrell Talks JWT Lawsuit, Sexism in the Industry and Media Rebates

At the 4A's Transformation conference in Miami today, WPP CEO Sir Martin Sorrell wasted no time diving into two of the industry's most buzzed-about topics: Media rebates, and the case against former J. Walter Thompson CEO Gustavo Martinez over alleged sexism and racism, and its implications for the industry at large. New Yorker writer Ken[…]

mad-men-jwt-hed-2016

Agency CEO’s Downfall Leaves Ad Industry Questioning If It’s Truly Left the Mad Men Era

Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and sparking an industrywide moment of reflection. The allegations that Martinez often mocked women and minorities left many wondering if Mad Men's portrayal of leering, intolerant ad executives in the[…]

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How the Online Industry Is Losing $8 Billion Every Year

How much is ad blocking costing the digital ecosystem? The Interactive Advertising Bureau has a number. In a new report released today, the IAB says that practice, along with other flaws in the online system are costing the digital marketing, advertising, and media industry around $ 8.2 billion each year. The report, "What Is An[…]