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A guide to Facebook etiquette after someone has died

When someone you love passes away, turning to Facebook can be a profoundly helpful way of processing that loss and expressing your grief. But, for the deceased’s nearest and dearest, social media can be deeply overwhelming and upsetting in the immediate aftermath and even the long after a person’s death.  SEE ALSO: When a loved[…]

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The Chelsea Clinton guide to taking down Trump on Twitter

While Hillary Clinton lays relatively low and Michelle Obama kicks back in an island paradise, Chelsea Clinton has become a relentless, vocal critic of President Trump and his policies.  With a signature mix of mild sarcasm and exasperation, she routinely serves up sharp commentary on the 45th president to her 1.5 million followers on Twitter. […]

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A blind man attached a GoPro to his guide dog – the results are horrifying

A blind man has strapped a GoPro camera to his guide dog to record the daily discrimination he faces during his London commute.  Amit Patel, a 37-year-old former A&E doctor, lost his sight in 2012 and relies on his guide dog Kika to navigate his way around the capital during rush hour.  Image: amit patel[…]

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The 3-Minute Guide to Video Engagement

Integrating video into email, social and other digital channels can pay off big for marketers. Not only are more people engaging with video, but video interactions are helping drive increased revenue. Case in point: Email campaigns with video content can drive up to a 200-percent higher CTR than similar campaigns without video. Our new ebook,[…]

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The Straightforward Guide to the Mobile Journey

Mobile advertising isn't just about creating ads that look good on phones. It's about understanding the people that carry those phones, and creating experiences that lead to a satisfied customer and a quantifiable purchase. The problem is the difficulty in matching consumers to devices. Cookies—as we all know—don't transfer to the mobile world. So what's[…]

social-media-news

The Straightforward Guide to Mobile Ad Measurement

Most marketers understand the power and potential of mobile ads—they just don't know how to measure it. The perceived lack of integrated campaign KPIs has caused CMOs to hesitate in their commitment to mobile. In fact, a Millward Brown study conducted last year found that nearly 80 percent of marketers would like to increase mobile[…]

social-media-news

The Brand Marketer’s Guide to Social Media Advertising

What are you doing to ensure you're getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $ 15.6 billion, according to eMarketer. But are you spending your budget efficiently? And[…]