social-media-news

LGBTQ Employees at Grey Share Their Personal Stories to Celebrate National Coming Out Day

Grey teamed up with VideoOut, an organization that’s aiming to have the world’s largest library of coming-out stories, to celebrate National Coming Out Day today. A short video called “Grey for National Coming Out Day” features LGBTQ employees from the agency sharing their own stories of coming out, stories of difficulty, awkwardness, humor, sincerity and…[…]

social-media-news

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP’s Grey and MediaCom

American cosmetics giant Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record while retaining MediaCom for media planning and buying duties around the world. There was no formal review. “Grey has a long track record and deep expertise in the beauty industry,” said president and CEO Fabian…[…]

social-media-news

Grey Hires a President to Lead Its San Francisco and Los Angeles Offices

Grey global president Michael Houston announced today that the agency has hired Alex Morrison in the newly-created role of president of Grey West, tasked with overseeing the agency’s San Francisco and Los Angeles offices while working closely with Grey’s flagship New York office and recently-appointed Grey New York CEO Debby Reiner. “We are delighted to…[…]

social-media-news

Grey New York Chief Creative Officer Stepping Down to Lead DDB’s Nordic Network

Andreas Dahlqvist, who has served as chief creative officer at Grey New York office for more than two years, announced today that he will be stepping down. According to an internal memo sent out this morning by Debby Reiner, who became the flagship office’s first CEO last December, Dahlqvist “has elected to leave after two-and-a-half…[…]

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Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the second nonprofit to take home the top Effie prize. (Work for another nonprofit, Detroit Public Schools, won in 2010 with a campaign from Leo[…]

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Q&A: Grey Global President Michael Houston on the Agency’s ‘Brand Experience Group’ Launch

Since 2015, when Grey was named Adweek's Global Agency of the Year, the WPP organization has been in expansion mode. North American CEO Michael Houston took on the role of global president in February, and since then he has worked to reshape the network around the world. The latest stage in this evolution is today's[…]

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Iconic Grill-Maker Weber Taps Grey as Its First Global Agency

Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s. Weber, which also makes grilling accessories, cookbooks and mobile apps, claims to be the largest barbecue brand in the world. Grey is the company's first[…]

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Ad of the Day: Grey Just Designed a Bicycle That Has the Symptoms of MS

This is a terrible bike to ride. Those are the first words you'll hear in "This Bike Has MS," a campaign by Grey Australia for nonprofit MS to raise awareness of multiple sclerosis ahead of the MS Melbourne Cycle in early March.  Multiple sclerosis is an exceptionally weird and annoying affliction. It's the most common autoimmune disorder[…]

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Olive Garden Ends 30-Year Agency Relationship With Grey, Hires Mcgarrybowen

With just four locations, Olive Garden barely even qualified as a chain of restaurants when it began working with Grey in 1986. Now, after growing to more than 800 locations, the brand is bringing that relationship to an end. Mcgarrybowen proved the victor in the chain's three-month review, marking the end of an era for incumbent Grey,[…]

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After 3 Decades With Grey, Olive Garden Launches Creative Review

Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business. The restaurant chain spent $ 155 million in media last year, according to Kantar Media. Grey, which handles the business out of its New York headquarters, is defending. Pile + Co. in Boston is managing the[…]