social-media-news

New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

How often do you see an ad for an advertising agency? Probably not very often–which John Barker, founder and chief idea officer of New York’s Barker, finds “a little bit cowardly.” As Barker puts it, “If we are counseling our clients to spend a trillion dollars on advertising, we should be willing to put our…[…]

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Twitter is on fire as the Trump train goes off the rails

Don’t look now, but it seems like Comey’s Revenge has officially begun — and it’s not looking good for Trump. A memo from the recently fired FBI director made its way to the New York Times Tuesday and it was jam-packed with damaging claims about the president. SEE ALSO: Trump’s war on the media is[…]

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YouTube’s first Filipino 360-degree video goes for the feels

SINGAPORE — If you’re Filipino and working abroad, get ready to feel homesick. YouTube has released what it claims is the first 360-degree video shot in the Philippines, and threw in as much local iconography as it could for good measure. The video, which features musicians playing an ode to their home country, has been[…]

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Kevin Durant Goes Nuts for a Street Baller’s Dunk in Ad for Nike and Foot Locker

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City Thunder player gets so excited while sitting courtside at a street game that he throws his legs—and his namesake KD 8 Nikes—into the air.[…]

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Ad of the Day: Samsung Goes Deep With This Epic Surf Spot From 72andSunny

72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors. A sequel of sorts to last year's Cannes Gold Lion-winning "Every Day Is Day One," the new clip, part of a new campaign themed "We Are Greater Than I" (there's also a gripping cycling[…]

social-media-news

Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be

Facebook’s average user demographic is aging as younger generations turn to apps like Snapchat – but does that mean Facebook won’t be able to hold it’s place a social media leader? In this post, digital strategist Chris Horton argues that ‘going mainstream’ might not be so bad for The Social Network. Social Media Today RSS