social-media-news

WPP Is the Big Winner In Pharma Giant Sanofi’s $1 Billion Global Review

French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas. WPP won the majority of the business, and GroupM’s Mindshare will be the client’s new global media agency of record, handling ad planning and buying duties for…[…]

social-media-news

UM Wins Spotify’s Global Media Agency Review

UM recently won a competitive review to handle global media planning and buying duties for Spotify. An IPG Mediabrands spokesperson deferred to the client for comment, while a Spotify representative confirmed the company is working with UM but declined to elaborate or answer specific questions about the scope of the win. According to two people…[…]

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There are now over 3 billion social media users in the world — about 40 percent of the global population

There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.  A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there[…]

social-media-news

Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

social-media-news

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

McCann Worldgroup has named Toby Southgate as its new global chief growth officer. The former CEO of WPP communications firm Brand Union, who left that role in May, will focus on new business efforts, expanding McCann’s relationships with existing clients and facilitating partnerships with the various agencies across its network. Southgate effectively replaces Alex Lubar,…[…]

social-media-news

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP’s Grey and MediaCom

American cosmetics giant Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record while retaining MediaCom for media planning and buying duties around the world. There was no formal review. “Grey has a long track record and deep expertise in the beauty industry,” said president and CEO Fabian…[…]

social-media-news

MillerCoors Consolidates Global Creative Duties on the Miller Brand Within Omnicom’s DDB Network

Beverage giant MillerCoors has shuffled the creative agency roster for its Miller brand for the fifth time in less than six years, assigning global duties on Miller Lite and Miller Genuine Draft to DDB Chicago and London-based Adam&EveDDB, respectively. The change occurred after a formal review. Chief marketing officer David Kroll, who recently returned from…[…]

social-media-news

WPP’s Possible Parts With Its Global CEO and U.S. President Following Wunderman Merger

WPP made leadership changes atop Possible today, one week after announcing that the organization would become part of its larger Wunderman agency network. Global CEO Shane Atchison and U.S. president Jason Burby will both be leaving Possible at the end of this year to take on new executive roles at an unnamed tech “unicorn,” industry…[…]

social-media-news

Outgoing 360i Chief Creative Officer Lands Global Role at McCann

McCann New York hired Pierre Lipton as global executive creative director tasked with working closely with McCann North American chief creative officer Eric Silver and McCann New York co-chief creative officers Sean Bryan and Tom Murphy on global creative leadership. Lipton’s appointment follows McCann’s expanded duties on the Verizon account since the telecommunications giant parted…[…]

social-media-news

72andSunny Continues Its Global Growth With New Offices in Singapore and Sydney

72andSunny is expanding into the Asia-Pacific region with new offices in Singapore and Sydney. “Since our inception, access to talent has always been our motivation for growth,” 72andSunny founder and creative co-chair John Boiler said in a statement. “The radically diverse cultures and innovative spirit across this region inspired us to to finally jump in….[…]

social-media-news

More Changes at Publicis as SapientRazorfish Parts With Global Chief Strategy Officer After 18 Years

Publicis Groupe made more leadership changes at its still-new SapientRazorfish network as global chief strategy officer and former Razorfish CEO Shannon Denton, who also served as head of practices and alliances at the larger Publicis.Sapient “umbrella” group, announced his plans to leave the organization. Denton spent 18 years with Razorfish through its various iterations. He…[…]

social-media-news

Accenture Picks UM as Its Media Agency of Record Promoting Global Consulting Services

Most ad trade stories about Accenture concern the international consultancy’s efforts to compete with “traditional” agencies by acquiring creative shops and offering more strategic services to clients. Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries…[…]

social-media-news

Havas Media Names Its First Global Chief Operating Officer

Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer. He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports…[…]

social-media-news

R/GA Rehires Former Head of Production to Lead Its Global Studio

R/GA’s New York headquarters has hired Vin Farrell as executive vice president and global head of R/GA Studios. The announcement marks a return for Farrell, who spent nearly six years with the IPG agency as head of production and svp of creative operations before moving to Havas in early 2013 as global chief content officer,…[…]

social-media-news

DDB Chicago Hires Global Client Lead From Publicis, Expanding Team

DDB Chicago has hired Andrew Kasprzycki to lead the agency’s ConAgra team as executive vice president, global client lead, effective immediately. In the future, he will work on new business efforts and organic growth initiatives for the agency’s current client roster. “Andrew’s capability and talent gives us tremendous potential going forward,” DDB North America CEO…[…]

social-media-news

Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years

Wieden + Kennedy today announced a round of promotions and added a new member to its global management team. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer. He will report to president Dave Luhr and work closely with global chief creative…[…]

ogilvy-mather-hed-2017

Ogilvy Unveils a Global Restructuring to Kick Off Its ‘Next Chapter’

Ogilvy & Mather Worldwide today announced a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery.  The changes were unveiled in an internal memo sent by Ogilvy & Mather Global CEO John Seifert to the agency's many staffers. Acquired by Adweek, the memo details a networkwide restructuring[…]

brandon-cooke-hed-2017

FCB Hires mcgarrybowen’s Global CMO to Fill Top Communications Role

FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner of the Cannes Lions Festival. "We were looking for someone for this role with the right talent, track record and character to help further fuel[…]