social-media-news

Kinetic Names WPP Veteran as New Global CEO

WPP-owned out of home (OOH) and experiential-focused agency Kinetic has a new global chief executive. Marc-Antoine De Roys Marc-Antoine De Roys, a veteran of the WPP organization who formerly served as global chief financial officer and chief operating officer for tenthavenue, will take on the role, effective immediately. Mauricio Sabogal is stepping down from the…[…]

social-media-news

Marriott Launches Global Media Review Following Its Merger With Starwood Hotels

A little over a year after completing its merger with Starwood Hotels and Resorts, Marriott International has launched a review of its global media buying and planning account. “As a result of our recent merger, we’ve assessed the scale and scope of our global paid media needs and are issuing a RFP,” a company spokesperson…[…]

social-media-news

VML Expands Its Creative Offering by Hiring Its First Managing Director of Global Creative Operations

VML has hired Lauren Lafranz as managing director, global creative operations, a newly created position. In the role, Lafranz will work out of VML’s New York office and report to global chief creative officer Debbi Vandeven. She will serve as director of VML’s global creative council and be responsible for implementing Vandeven’s creative vision, managing…[…]

social-media-news

WPP Is Merging 5 Consultancies and Design Agencies to Form a New Global Brand Offering

WPP announced this week that it will combine five of its brand consultancies and design agencies to form a new global brand agency. The new group, which has yet to be named, will combine Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The launch is set for January 2018, with the latter shop continuing…[…]

social-media-news

Wieden + Kennedy Beats Out Several Other Top Agencies to Win Global Creative Duties for Airbnb

Today Airbnb officially concluded a review launched in April by naming Wieden + Kennedy as its new global creative agency of record. Moving forward, W+K will collaborate with the short-term rental marketplace company and its existing agencies–including an in-house team–to promote its services around the world. The company confirmed that the final round of the…[…]

social-media-news

WPP Pushes Back Against Media Agency Commoditization With New Global Network ‘Wavemaker’

WPP moved into the next stage of its global media reorganization today, announcing that the global media network resulting from the merger of its MEC and Maxus agencies will be known as Wavemaker. The news follows The Wall Street Journal’s June report on the pending merger and the August announcement that WPP had hired Amanda…[…]

social-media-news

Clio Awards Acquired by Global Investment Firm Evolution Media

The Clio Awards, a 58-year-old mainstay of the ad industry awards circuit, announced today that it has been acquired by investment company Evolution Media. The financial details of the deal were not disclosed. The Clio company’s primary offering, its annual show honoring the best in creative advertising around the world, will continue to operate as…[…]

social-media-news

Clio Awards Acquired by Global Investment Firm Evolution Media

The Clio Awards, a 58-year-old mainstay of the ad industry awards circuit, announced today that it has been acquired by investment company Evolution Media. The financial details of the deal were not disclosed. The Clio company’s primary offering, its annual show honoring the best in creative advertising around the world, will continue to operate as…[…]

social-media-news

CP+B Names the Head of Recently Acquired Forsman & Bodenfors as Its New Global CEO

Crispin Porter + Bogusky announced today that Erik Sollenberg will be its next global chief executive officer. The incoming CEO spent 14 years as head of Forsman & Bodenfors, the Swedish agency acquired by CP+B’s parent company, MDC Partners, just over a year ago. He will relocate to the agency’s headquarters in Boulder, Colo., overseeing…[…]

social-media-news

WPP Is the Big Winner In Pharma Giant Sanofi’s $1 Billion Global Review

French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas. WPP won the majority of the business, and GroupM’s Mindshare will be the client’s new global media agency of record, handling ad planning and buying duties for…[…]

social-media-news

UM Wins Spotify’s Global Media Agency Review

UM recently won a competitive review to handle global media planning and buying duties for Spotify. An IPG Mediabrands spokesperson deferred to the client for comment, while a Spotify representative confirmed the company is working with UM but declined to elaborate or answer specific questions about the scope of the win. According to two people…[…]

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There are now over 3 billion social media users in the world — about 40 percent of the global population

There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.  A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there[…]

social-media-news

Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

social-media-news

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

McCann Worldgroup has named Toby Southgate as its new global chief growth officer. The former CEO of WPP communications firm Brand Union, who left that role in May, will focus on new business efforts, expanding McCann’s relationships with existing clients and facilitating partnerships with the various agencies across its network. Southgate effectively replaces Alex Lubar,…[…]

social-media-news

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP’s Grey and MediaCom

American cosmetics giant Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record while retaining MediaCom for media planning and buying duties around the world. There was no formal review. “Grey has a long track record and deep expertise in the beauty industry,” said president and CEO Fabian…[…]

social-media-news

MillerCoors Consolidates Global Creative Duties on the Miller Brand Within Omnicom’s DDB Network

Beverage giant MillerCoors has shuffled the creative agency roster for its Miller brand for the fifth time in less than six years, assigning global duties on Miller Lite and Miller Genuine Draft to DDB Chicago and London-based Adam&EveDDB, respectively. The change occurred after a formal review. Chief marketing officer David Kroll, who recently returned from…[…]

social-media-news

WPP’s Possible Parts With Its Global CEO and U.S. President Following Wunderman Merger

WPP made leadership changes atop Possible today, one week after announcing that the organization would become part of its larger Wunderman agency network. Global CEO Shane Atchison and U.S. president Jason Burby will both be leaving Possible at the end of this year to take on new executive roles at an unnamed tech “unicorn,” industry…[…]

social-media-news

Outgoing 360i Chief Creative Officer Lands Global Role at McCann

McCann New York hired Pierre Lipton as global executive creative director tasked with working closely with McCann North American chief creative officer Eric Silver and McCann New York co-chief creative officers Sean Bryan and Tom Murphy on global creative leadership. Lipton’s appointment follows McCann’s expanded duties on the Verizon account since the telecommunications giant parted…[…]

social-media-news

72andSunny Continues Its Global Growth With New Offices in Singapore and Sydney

72andSunny is expanding into the Asia-Pacific region with new offices in Singapore and Sydney. “Since our inception, access to talent has always been our motivation for growth,” 72andSunny founder and creative co-chair John Boiler said in a statement. “The radically diverse cultures and innovative spirit across this region inspired us to to finally jump in….[…]