social-media-news

4A’s New Head of Talent Thinks It’s Time Agencies Realize How Gender and Sexuality Intersect With Race

The ad industry has made considerable progress in including more women and members of the LGBT community. But on matters of race, it still lags behind. That was the consensus at last month’s Adcolor conference and many of the diversity-themed events at Advertising Week, including a panel led by the 4A’s newest executive, Keesha Jean-Baptiste,…[…]

social-media-news

Kargo Moves to Stop Former Sales Exec’s $40 Million Payout in Gender Discrimination Case

Mobile ad shop Kargo has filed a motion to stop a $ 40 million award by an arbiter in a case that alleged Alexis Berger, former svp of sales for the Midwest and West Coast for Kargo, was the victim of gender discrimination, retaliation, equal pay violation, violation of wage law and breach of contract.[…]

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Twitter is incorrectly guessing the gender of trans users — and they aren’t having it

Transgender Twitter users aren’t here for the platform’s gendered assumptions. And they sure aren’t hesitating to make that known. Here’s the deal: Twitter released a new set of tools on May 17 which allow users to see and control the data advertisers use to target ads on the social media platform. While the move was[…]

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This British teen standing up for gender equality is our feminist hero

Liv Jones didn’t wake up one morning and decide that she was going to be the face of teenage feminism.  But with one tweet, the shy 14-year-old found herself at the forefront of an online social media movement. SEE ALSO: 13 feminists who play the Twitter game to win It began when Liv’s school decided[…]

social-media-news

Why the Ad Industry Needs to Make Gender Equality a Priority

My mother was the personification of Mad Men’s Peggy Olson, having worked at FCB in the 1960s, so I had a shining example of a strong woman working hard in a challenging corporate environment. Back then, deep cultural changes were setting in, women were entering the workforce in droves and yet gender disparities were prevalent….[…]

covergirl-james-charles

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when it introduced its latest model. But this was no mere stunt. Coty's CoverGirl says Charles will be an important part of growing the brand[…]

kevin-roberts-diversity-hed-2016

Diversity Advocates Are Dumbfounded as Saatchi Chairman Claims Gender Bias Is ‘Over’

Depressing. Damaging. Nonsense. Dead wrong. These are just a few of the many terms being used to describe Saatchi & Saatchi chairman Kevin Roberts' recent comments on women in advertising, and the chorus of angry voices is likely to continue growing. This week, when asked about the ongoing industry discussion of gender balance and the[…]

kevin-roberts-leave-absence

Saatchi Chairman Kevin Roberts Placed on ‘Leave of Absence’ Over Gender Comments

Saatchi & Saatchi Chairman Kevin Roberts has been asked by his agency's holding company, Publicis Groupe, to take a leave of absence due to his recent, dismissive comments about gender balance and women in leadership. Publicis' Supervisory Board will then "further evaluate his standing," according to a statement released today by the holding company. Saatchi's[…]

thebusinessbulge

Darkly Comic Campaign Shows Women the Tool We Really Need to Ensure Gender Parity

For International Women's Day, the Young Minds for Gender Equality Foundation (YM4GE) is offering us a practical, immediate solution to the pay parity problem: The Business Bulge, a pair of underpants that provide women with enviable endowments for professional settings.  In a promotional video by DDB New York, styled like a dull investors presentation, a[…]