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Tom Burrell Becomes First African-American Inducted Into One Club Creative Hall of Fame

Burrell Communications Group founder Tom Burrell, who has been breaking barriers his entire career, has added yet another one to the list. The One Club inducted Burrell into its Creative Hall of Fame, making him the first African-American to receive the honor, which dates back to Leo Burnett’s inaugural induction in 1961. Burrell was inducted…[…]

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How Ogilvy Plans to Become the First Ad Agency in Outer Space

“Most companies are outer space companies. They just don’t know it yet.” That’s how Ogilvy & Mather New York account director Ben Levine explains his agency’s newfound fascination with all things happening beyond our own fragile atmosphere. It’s not just Elon Musk trying to colonize Mars: more businesses will soon enter the space space, and…[…]

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Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $ 295 million in equity funding. In July, the company announced[…]

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David&Goliath Expands Its Charitable Projects by Hiring Its First Director of Philanthropy

At its core, David&Goliath says it is an agency that revolves around one simple word: Brave. Two years ago the agency launched an initiative called Today, I’m Brave. It was originally designed to support school children in Sierra Leone, but over the years it has continued grow, encouraging people and organizations to share their stories…[…]

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Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

As the battle for yogurt market share continues, Stonyfield has selected its first creative agency of record. Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow. Earlier this month, Danone announced the sale of Stonyfield to Lactalis for…[…]

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Malala Yousafzai has officially sent her first tweets

Social media just got a little bit better after inspiring activist and Nobel Prize winner, Malala Yousafzai, announced she will now be active on Twitter. On Friday morning the 19-year-old sent her first seven tweets from her very own verified personal Twitter account to celebrate her high school graduation. SEE ALSO: Inspired by Malala, this[…]

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MDC Media Partners’ First Tech Chief Talks About How AI Will Soon Touch Everything We Do

For the past several years, everyone with even a passing interest in the marketing and tech disciplines has heard quite a bit about the coming AI wave. But how will artificial intelligence truly affect our lives–not to mention the many ways in which businesses promote their products within them? “The Internet of Things permeates our…[…]

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The Ingenious Stunt That Landed This Ad Veteran Her First Agency Gig

Today’s graduates are hungry for agency jobs, and they’re coming up with some pretty insane ways to get noticed. It makes perfect sense in the creative business, but it turns out this trend of outlandish stunts isn’t new. Tuesday Poliak, currently evp, chief creative officer of Wunderman D.C., was winning the creative job stunt game…[…]

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BBDO Atlanta Makes Its First Big Hires Under New Creative Leadership

The Atlanta office of BBDO has boosted its creative ranks with the arrivals of Craig Miller as group creative director and Marc Calamia as head of integrated production. The latter is a newly created position at the agency. Miller and Calamia will both report to chief creative officer Robin Fitzgerald, and theirs are the first…[…]

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Havas Media Names Its First Global Chief Operating Officer

Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer. He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports…[…]

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The Zuckerberg manifesto in action— Facebook launches first ‘Communities Summit’

Facebook CEO Mark Zuckerberg announced to the world in a mere 6,000 words earlier this year  that he was going to take understanding his country, and the factions within it, seriously.  Now, we have the first real step in that direction.  On Tuesday, Facebook revealed it will hold its first-ever Facebook Communities Summit later this[…]

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Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years

Wieden + Kennedy today announced a round of promotions and added a new member to its global management team. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer. He will report to president Dave Luhr and work closely with global chief creative…[…]

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Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years

Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to explore the most compelling and efficient ways to reach consumers in a dynamic and ever-changing marketplace,” said Lowe’s CMO Jocelyn Wong in a statement. “We were impressed with Starcom’s capabilities…[…]

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The Coen Brothers Have Directed Their First Super Bowl Ad

Fans of the Coen Brothers can look out for their work during the Super Bowl on Feb. 5. Joel and Ethan Coen have directed their first Super Bowl ad, a 30-second spot for the Mercedes-AMG brand, a new point of differentiation from the luxury automaker. "We are now switching from AMG as a proof point[…]

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JWT Becomes the First Ad Agency to Collaborate Directly With Black Lives Matter

The official Black Lives Matter organization has entered into a strategic and creative partnership with J. Walter Thompson New York, marking the first such pairing on a formal assignment. The relationship kicked off with the beta launch of Backing Black Business, a web tool that lets users discover black-owned small businesses throughout the country. JWT New York[…]