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McDonald’s Picks Huge Over Accenture for U.S. Digital Experience Design Work

McDonald’s has concluded its latest agency review, hiring Huge to handle U.S. digital design and user experience work, according to two parties with direct knowledge of the matter. It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant. McDonald’s declined to comment on the…[…]

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The Secret to Enhancing Your Next Customer Experience Campaign

What is more powerful: Your first-party customer data or a partner's third-party data? Trick question. What really matters is how valuable both data sets can be when they're combined. Data Management Platform (DMP) and Data as a Service (DaaS) solutions can enable you to bring these data sets together for maximum impact. Consider the example[…]

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Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram

Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook's Creative Shop, the liquor brand's global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches[…]

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Pampers Is No. 1 When It Comes to Brand Experience, According to New Report

If you've ever wondered if it was possible to actually rank brands based on consumer experience and data, you're not alone. WPP's Group XP unit has been curious too and now they have some answers. According to a new report, Group XP's The Experience Index, which considered revenue, branding, store design, content, online presence and[…]

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Q&A: Grey Global President Michael Houston on the Agency’s ‘Brand Experience Group’ Launch

Since 2015, when Grey was named Adweek's Global Agency of the Year, the WPP organization has been in expansion mode. North American CEO Michael Houston took on the role of global president in February, and since then he has worked to reshape the network around the world. The latest stage in this evolution is today's[…]

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4 Digital Experience Trends Shaping the Future of Marketing

The days of optimizing user interface on a website and calling it a day are as archaic as door-to-door Britannica salesmen. The digital experience of the future is an omni-channel, multi-stage, behaviorally targeted, device-agnostic, user-journey-centric experience that seems part science-fiction, part psychology, and part technology. To understand the future of digital experience, we must stay abreast of[…]

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Why Customer Experience Has To Be At The Heart Of Your Organization In 2016

Customer experience bar-none is going to be one of the biggest buzzwords we hear in 2016 – and for good reason. In this post, Julio Viskovich outlines why all brands need to be considering customer experience, and how social can play a part in that process, in 2016. Social Media Today RSS

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How Barclays Center Uses Technology to Keep the Modern Fan Experience Current

The Hashtag Sports Fest concluded Thursday after three days of panel discussions, workshops and networking events pertaining to all things sports, technology and digital media. High-level execs from companies like Twitter, Fox Sports, MLS and The Players' Tribune joined startup CEOs, digital agencies, sponsorship firms and student volunteers in Brooklyn for the industry showcase of[…]

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New Facebook Page Features Seek to Help Personalize the Customer Experience

In an effort to improve the functionality and user-friendliness of business pages, Facebook has today unveiled four new features for Pages that will help streamline the communications process and give users more ways to speak directly with brands. Social Media Today RSS

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How Virtual Reality is Set to Transform the Shopping Experience

Virtual reality has long felt like a far-off, distant possibility, a symbol of future-tech like flying cars or robots. But new developments in the field of VR may mean the technology is closer to reality than you think – and with that comes a whole new medium for marketers and advertisers to consider. Social Media[…]