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10 ways to create an engaging social media presence

As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.   Businesspeople searching for the ideal marketing[…]

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3 Ways Marketers Can Meet Today’s New Standards for Engaging Consumers

Every January, I head to CES to meet with the world's leading marketers. We discuss the year ahead and ask ourselves: What's next? What's the future? Margo Georgiadis Well, the future is already here. Mobile has created an "if I want it now, I can get it now" world. As assistive experiences make our lives[…]

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Here’s a Month-by-Month Look at the Most Engaging Brand Posts of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of engagement. Looking at the year’s biggest social successes shows “a continued trend for brands embracing content marketing—i.e., content that is meant to tell a story,[…]

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Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV

Which viewing experience holds more of your attention – consuming content on your mobile or seeing it on a big screen TV? You’d expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of[…]