7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns

Between websites, mobile apps, email outreach, social media, loyalty programs and the like, consumer data is flowing into your systems from a growing array of consumer touch points. Integrating this data to create a single customer view and activating it to drive true omnichannel marketing impact can be challenging.  Marketing clouds can be a great[…]


13 effective ways your startup can use Periscope to grow the business

By now, most digital-savvy startups are not only popping up on Pinterest and Facebook, but also on Snapchat and Instagram. Visual and video-driven storytelling give startups a tremendous opportunity to reach new (and younger) customers. But how can entrepreneurs take full advantage of the live video platform, Periscope? SEE ALSO: 11 tips for creating (or[…]


Twitter Provides Tips for Creating More Effective Tweet Content

With the release of an algorithm-defined timeline on Twitter – which will show users tweets based on engagement – brands may need to re-think their Twitter strategies to ensure they are actually generating engagement and don’t get overlooked. Twitter’s offered a range of tips to assist. Social Media Today RSS


10 Steps to Building an Effective Digital Strategy

We’re living in an age of what I call “digital chaos.” Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping up or down on their smart phone. The problem is that often there’s no method to the[…]


Why Influencer Marketing Is More Effective Than Traditional Marketing: An Interview with ReadyPulse CEO Dennis O'Malley

In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise? People’s consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products[…]