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Twitter, high on 280 characters, more than doubles the length of display names

What good are 280 characters if you have to shout them from a measly 20-character display name? Just two days following the surprise announcement that Twitter would be doubling the character count allowed per tweet, the San Francisco-based company is back with another update — and you’d better believe it’s about yet even more characters.[…]

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Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently…[…]

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Pinterest doubles down on making money, rolls out video ads

Pinterest may be a popular service with an estimated 47.1 million monthly users, but profitable? Not so much To help change that, the social network expanded its ad products on Tuesday by rolling out video ads called Cinematic Pins. Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to[…]