social-media-news

This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines

Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world’s most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin “El Chapo” Guzman, a rags-to-riches cartel…[…]

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I know, I know … I’m using Instagram all wrong and I don’t care

Instagram has become a place where thirsty hipsters are regularly celebrated, and those who don’t follow the norms sink into a shameful oblivion. But I, for one, think these silly unspoken rules for dominating social media are a big pile of garbage — and so I never follow them.  SEE ALSO: 10 ways to create[…]

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‘Town Hall’ is here, but don’t expect to start DMing with Trump

Thanks to a pretty cool new feature on Facebook, you can now send direct messages to your elected representatives. Just go to your “Settings” tab and enter your address to see a list of your reps and policymakers at the highest levels—including the vice president and president. And start chatting away. But even though we’re[…]

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Infographic: Consumers Don’t Mind Hearing From Brands on Messaging Apps

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon. "We are on the[…]

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How ‘I don’t have Facebook’ became the new annoying ‘I don’t watch TV’

If you happened to be on OkCupid sometime in the past ten years (poor, familiar souls), you were likely to have come across a good-looking person with a frighteningly mediocre profile. Halfway down the page, right after they expressed their passion for basic needs (food, sleep), there it’d be, the sentence clause of your nightmares:[…]

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Don’t Insta my newborn: 5 rules for posting about a friend’s baby

You’ve waited nine long months to announce someone very special, a baby you love dearly. You’ve put a lot of work into this moment, poured in blood, sweat and cocoa butter.  Then someone in your family steals your thunder. They post on Facebook that you’ve gone into labor.  Besides scooping your news, some new parents[…]

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Amy Schumer has mastered the art of texting people you don’t want to see

Amy Schumer has a funny way of texting. The foul-mouthed funny lady has a penchant for posting some of her text conversations on Instagram. The comic’s deadpan conversation responses and borderline bullying of Colin Quinn undoubtedly bring ample snorting from Schumer’s followers. Poor Colin Quinn, but terrific hilarity at the expense of Colin Quinn. So[…]

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5 Signs You Don’t Know the First Thing About Optimizing Conversions

There's nothing like a high conversion rate on a sign-up page or email blast to make a client happy. Deliver that on a regular basis and you'll be the stuff of legend. Easier said than done, however. There are a lot of variables that go into an effective conversion, the most important of which is[…]

Facebook, WhatsApp and Messenger on smartphone

Don’t believe that privacy hoax all over your Facebook feed

Sound the alarms: Facebook is about to start charging a monthly fee to keep your data private! It’s all over your News Feed, so it must be true! Just kidding. The social media giant, in truth, is doing nothing of the sort. But that hasn’t stopped everyone from sharing statuses that warn people to post[…]

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David Droga and Lorraine Twohill Talk Mobile, VR and Logos That Don’t Make You Vomit

David Droga and Lorraine Twohill had plenty to say about mobile marketing and the advent of virtual reality at their Advertising Week session Wednesday. But first they discussed Google's logo redesign—which Twohill helped to oversee as svp of global marketing—and how it turned into a more taxing experience than she'd expected. Flipping a switch to[…]

social-media-news

Don’t believe that privacy hoax all over your Facebook feed

Sound the alarms: Facebook is about to start charging a monthly fee to keep your data private! It’s all over your News Feed, so it must be true! Just kidding. The social media giant, in truth, is doing nothing of the sort. But that hasn’t stopped everyone from sharing statuses that warn people to post[…]

social-media-news

Hey Brands – If You Don’t Provide Social Media Customer Service, Someone Else Will do it For You

Social Media is now a key source of information for the rising majority of consumers around the world. For this reason, it’s crucial that brands maintain an awareness of what’s being said about them online and how they’re being discussed Social Media Today RSS