social-media-news

New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

How often do you see an ad for an advertising agency? Probably not very often–which John Barker, founder and chief idea officer of New York’s Barker, finds “a little bit cowardly.” As Barker puts it, “If we are counseling our clients to spend a trillion dollars on advertising, we should be willing to put our…[…]

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Jagermeister Creates Pop-Up Ad Agencies to Give Recent College Grads a Taste of the Industry

What's the best way for a brand geared toward twentysomethings to develop marketing campaigns tailored to that audience? Hire and mentor them. In April, Jagermeister launched Concept 56, a six-month program for recent college grads in Nashville and Detroit. The brand built temporary ad agencies where participants can get real world paid experience by working[…]

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This Digital Design Agency Creates User-Friendly Experiences for Big Brands

Specs Who (L. to r.) Creative director Mark Jarecke, design director Mike Lee and strategy director Elizabeth Stafford What Digital design studio Where New York Brands as diverse as Bobbi Brown, Bon Appétit and CBS Sports don't share much in common, but when they wanted to create immersive digital products sure to wow consumers, they all[…]