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10 ways to create an engaging social media presence

As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.   Businesspeople searching for the ideal marketing[…]

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VML Is Asking Students in a Villanova Digital Marketing Class to Create a Musical.ly Strategy for Gatorade

Last January, Kansas City-based VML partnered with the Missouri School of Journalism to create a social media course meant to help teach college students the ins and outs of handling social media for big brands. The agency hired Derrick Lin, a student from that class of 20, as an associate account manager in February, and…[…]

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Leijas Helps Clients Find Their Passion and Create Change

Eric Rojas and Mike Leibowitz left the world of big agencies–the two met in 2003 while working at Deutsch–and founded Leijas in 2015 with the goal of forming a shop that would give brands the ability to create change. In a few weeks, the agency will launch a new website and positioning highlighting its mission…[…]

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Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert Maconick Hollywood is responsible for today's best adverts and promotional films, not advertisers. People are sometimes shocked by this idea, but it's absolutely true.[…]

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Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand. This past summer, MasterCard quietly launched an ambassador program that had employees share brand-minded news and[…]

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Friends rig backyard and kiddie pool to create a DIY water park

A group of friends from Slovenia turned an ordinary picnic into an action-packed afternoon by setting up a zip line and kiddie pool.  Jumping off their house and splashing into the water, the group captured unforgettable footage of their tricks.  Read more… More about Mashable Video, Standalone Featured, Summer, Travels, and Adventure Social Media