VML’s God-is Rivera Fosters Diversity Inside the Agency and Among Clients

Whether she was launching her own PR agency or overseeing social media strategy at digital firms like iCrossing and T3 or covering entertainers as a freelance writer, God-is Rivera has always been passionate about including people of all cultures, ethnicities and backgrounds not just in the marketing industry, but in the creative work that agencies…[…]


New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

How often do you see an ad for an advertising agency? Probably not very often–which John Barker, founder and chief idea officer of New York’s Barker, finds “a little bit cowardly.” As Barker puts it, “If we are counseling our clients to spend a trillion dollars on advertising, we should be willing to put our…[…]


As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

This year has been a decidedly mixed bag for the biggest names in advertising, especially on the U.S. media side of the agency equation. That’s the primary conclusion of a “new business barometer” report released this week by COMvergence, a Paris-based independent research firm focusing on agency account moves, mergers and acquisitions as well as…[…]


Why Ogilvy Is Helping Clients Like Brand USA Transform in the Digital Era

The presence of a CMO who is also ultra tech savvy–a CMTO–is becoming more commonplace in brands and agencies as both sides think about changing the customer experience. This week Ogilvy is presenting its insights alongside client Brand USA, the tourism arm of the U.S., at the annual ColorComm conference. Adweek got a brief look…[…]


Leijas Helps Clients Find Their Passion and Create Change

Eric Rojas and Mike Leibowitz left the world of big agencies–the two met in 2003 while working at Deutsch–and founded Leijas in 2015 with the goal of forming a shop that would give brands the ability to create change. In a few weeks, the agency will launch a new website and positioning highlighting its mission…[…]


Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed. Zach Rosenberg In the movie, I loved the references[…]


As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month, the concept became a reality with the release of the shop's Adaptoys campaign, which was launched in partnership with the Christopher & Dana Reeve Foundation.[…]


This Agency Is Much More Productive Since It Started Using Chat Software to Connect With Clients

Chatbots are coming to digital marketing, and they're also shaking up the agency-brand relationship. Since it starting using Slack in April 2014, digital shop R/GA has gotten 1,500 of its 1,800 staffers across 15 offices on the project-management platform. Meetings at the agency have decreased by 30 percent thanks to the collaboration software, and R/GA says[…]


Here’s How to Avoid FTC Scrutiny of Your Clients’ Native Ads

Along with the Federal Trade Commission's new guidelines for the use and labeling of native ads, the government agency is also making clear it is cracking down on enforcement, looking not just at the marketers running deceptive ads but also at the other entities involved in the creation of those messages. "In appropriate circumstances, the[…]


Good Storytelling Is the Secret to Happy Clients and Consumers, PMK-BNC CEO Says

Specs Current gig CEO, co-chairman at PMK-BNC Previous gig CEO, chairman and co-founder at BNC Twitter @Mnymanpmkbnc Age 51 Adweek: What's PMK-BNC's mission? Michael Nyman: We help our clients—whether they are major consumer brands, talent or popular entertainment properties—connect with consumers through popular culture. One example is helping a client like Audi connect with consumers by[…]


What Is Zimmerman’s Media Trading Room, and Does It Really Save Clients Millions?

Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years. As a panel of Adweek experts put it a year ago, "Programmatic is eating the media world." But even though the practice has already overtaken the TV medium,[…]


Big Brand Theory: Citi Brings Clients Together Through Social Engagement

Citi is one of the biggest financial services providers in the world, managing more than 200 million customer accounts and operating in over 140 nations across the world. Given the vast diversity of the group, which includes Citibank, CitiFinancial and Banamex, among others, managing the organisation’s social media presence is an equally diverse task – I spoke to Heather Dahill, Director and U.S. Head,[…]