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Make a giant career change into digital marketing for just $20

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The good news: social media and digital marketing can unlock massive conversion and revenue, taking your business to the next level of success. The not-so-good news: managing your own personal website and social media account won’t exactly prepare[…]

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Leijas Helps Clients Find Their Passion and Create Change

Eric Rojas and Mike Leibowitz left the world of big agencies–the two met in 2003 while working at Deutsch–and founded Leijas in 2015 with the goal of forming a shop that would give brands the ability to create change. In a few weeks, the agency will launch a new website and positioning highlighting its mission…[…]

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Hey, Facebook: Social media really can change what people believe

Facebook CEO Mark Zuckerberg doesn’t believe that fake news on his social network influenced the election.  But recent findings from the Pew Research Center suggest the opposite is true, as 20 percent of social media users say they’ve changed their stance on a political issue because of something they saw on sites like Facebook. The[…]

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Twitter’s Melbourne Cup livestream could change how we ‘broadcast’ sport

The horse race that stops the nation, Australia’s the Melbourne Cup, will this year be streamed live on Twitter Tuesday, competing with the Seven Network’s stream and live TV broadcast of the race. The Melbourne Cup is not the first sport that Twitter has live streamed, but is the first outside the United States. SEE[…]

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These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match. This global headquarters for the entertainment and production industries—with a dash of tech innovation—creates a wealth of opportunities for trend-smart ad[…]

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Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the second nonprofit to take home the top Effie prize. (Work for another nonprofit, Detroit Public Schools, won in 2010 with a campaign from Leo[…]

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Virtual, Augmented Reality Will Change How We Work, Play and Live

Virtual reality, and its close partner augmented reality, used to be the stuff of science fiction. But now that both technologies have become more practical and accessible, they’re changing the way we handle our personal relationships, professional lives and recreational habits. Social Media Today RSS

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Could the JWT CEO Scandal Become a Watershed Moment for Change?

Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo Martinez over alleged sexism and racism. Panel sessions and keynotes hit on the lack of diversity (and, to a lesser degree, transparency) in the ad[…]

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How Facebook’s ‘Reactions’ Will Change the Game – An Overview for Marketers

Facebook’s Reactions are now available to all users, but people still have many questions about what they, and what they mean. In this post, we look at the development of Reactions, how they came to be, why each Reaction was chosen. And what they might mean for Facebook marketers.  Social Media Today RSS

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Facebook’s Reactions are Here – Here’s How They’ll Change Your Approach to Facebook Marketing

They’re here – Facebook has today announced that their new ‘Reactions’ post response tool is available to all users. And while it’s interesting from an everyday users’ perspective, their application for brands may also be significant – here’s why. Social Media Today RSS

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?  This webinar featured Mikael Lemberg, Director of Product Management at Falcon Social, Andrew Ashton, Digital Marketing Specialist, Pizza Hut and Greg Gerik, CEO at Gerik & Company. We discussed a ton of[…]

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YouTube spotlights climate change videos with #OursToLose campaign

YouTube users will notice a new icon at the top of the video platform this week as part of a new campaign to highlight how climate change “affects the things we love.” In the lead-up to the high-stakes U.N. Paris Climate Summit that will start on Nov. 30, YouTube has launched the #OursToLose campaign, showcasing[…]