social-media-news

Campaign Makes Clear That This Native American Tribe Does a Lot More Than Just Run Casinos

Agencies of all shapes and sizes are used to promoting brands or specific products. But what about entire tribes of people? The Choctaw Nation is a federally recognized, “non-reservation-based” tribe comprising more than 223,000 Native Americans, a significant minority of whom live across 12 tribal districts across 10.5 counties in southeast Oklahoma. The group, which…[…]

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#EveryoneWelcome campaign challenges you to stand in solidarity with trans people

Hashtags meant to inspire activism often fizzle out before they ever reach the masses.  #EveryoneWelcome, a campaign encouraging solidarity with transgender people, hopes to avoid that fate by emotionally appealing to values of fairness and equality — and by finding allies in both everyday Americans and high-profile celebrities willing to speak out.  SEE ALSO: How[…]

social-media-news

The Secret to Enhancing Your Next Customer Experience Campaign

What is more powerful: Your first-party customer data or a partner's third-party data? Trick question. What really matters is how valuable both data sets can be when they're combined. Data Management Platform (DMP) and Data as a Service (DaaS) solutions can enable you to bring these data sets together for maximum impact. Consider the example[…]

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Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign

"The Bud Light Party" has ended a little earlier than expected. AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its revenue forecast for the year in response to a disappointing third quarter that saw[…]

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Ad of the Day: Still Need Reasons to Vote? This PSA Campaign Offers Nearly 100

What do you care about? Is it gun control? Justice for sexual assault victims? Health care? Mental health? Reproductive rights? Immigration?  Whatever tugs your cord, #VoteYourFuture has it covered. The nonpartisan initiative is a passion project from Anonymous Content CEO Steve Golin, who hopes to boost electoral participation this critical year. The campaign kicks off[…]

know-no-campaign-hed-2016

This Powerful Campaign Hopes to Teach Young People What Consent Is

If a woman or man is asleep or unconscious, that person isn't going to say anything, which means they can't consent to any kind of sexual activity. So unless that person gives you a firm "yes," it's rape. That's what the new "Know No" campaign is hoping to teach young men and women across the[…]

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These Ads Show Beautiful Views of Connecticut, but It’s Not a Tourism Campaign

Don't you just love a room with a view? Connecticut's licensed realtors are betting you do in this soft-sell pitch that subtly promotes their services, but plays more like an upscale tourism campaign. Crafted by ad shop Sleek Machine, the commercials employ a distinctive visual device that kicks in about halfway through each spot. First[…]

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How the Clinton campaign is slaying social media

In June, Hillary Clinton’s presidential campaign scored one of the sickest election season burns. Republican presidential nominee Donald J. Trump had just gone after President Barack Obama for backing Clinton in the race. “Obama just endorsed Crooked Hillary. He wants four more years of Obama — but nobody else does!” Trump tweeted.  Five minutes later,[…]

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Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them. The company partnered with Wrapify, a San Diego startup that pays drivers to cover their cars with branding and data-tracking technology. Each car is[…]

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Amex Is the First Sponsor of Buzzfeed’s Nifty Channel With New ‘Epic Everyday’ Campaign

American Express has teamed with Buzzfeed for a new campaign targeting older millennials. The company kicked off a new video series with the publisher's video arm in recipe and do-it-yourself videos on Buzzfeed's Tasty and Nifty channels. The new campaign, "Epic Everyday," from Digitas LBi in New York, will comprise 16 videos promoting Amex's Blue[…]

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Chicken With a Beef: the Untold Story of Chick-fil-A’s Cow Campaign

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn't find out in an email. No phone call came in breaking the good news. Instead, David Salyers—then vp of national and regional marketing[…]