social-media-news

Jack in the Box Hands Its $90 Million Media Business to Carat L.A.

Jack in the Box has named Dentsu Aegis Network’s Carat L.A. as its media agency of record tasked with handling traditional and digital media buying and planning for the fast-food chain. “Carat L.A. showed tremendous media industry knowledge and progressive technology that aligns with the challenger spirit of the Jack in the Box brand,” said…[…]

social-media-news

Mcgarrybowen Names New American Express Creative Lead After Swiping the Business From Ogilvy

Three months after stunning the ad industry by winning American Express’ global brand business away from Ogilvy & Mather after 50 years, mcgarrybowen has hired creative veteran Michael Raso to lead the account. Raso started at mcgarrybowen New York this week in the role of global executive creative director. “I am thrilled to welcome Michael…[…]

social-media-news

Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

social-media-news

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP’s Grey and MediaCom

American cosmetics giant Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record while retaining MediaCom for media planning and buying duties around the world. There was no formal review. “Grey has a long track record and deep expertise in the beauty industry,” said president and CEO Fabian…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Chili’s Puts Its Advertising Business in Review After 10 Years With Hill Holliday

Chili’s Bar and Grill, the fast-casual chain owned by Brinker International, has begun talking to agencies regarding its creative and digital advertising business. The account has been with Hill Holiday since 2007, when the Boston-based IPG network won creative and media duties for the Tex-Mex brand. According to several parties with direct knowledge of the…[…]