polaroid-hed-2016

How Polaroid Is Utilizing Affordable Social Creators to Boost Sales

Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is helping the legendary brand make creativity a winnable in-house game. About 18 months ago, the brand's parent[…]