social-media-news

WPP Is the Big Winner In Pharma Giant Sanofi’s $1 Billion Global Review

French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas. WPP won the majority of the business, and GroupM’s Mindshare will be the client’s new global media agency of record, handling ad planning and buying duties for…[…]

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There are now over 3 billion social media users in the world — about 40 percent of the global population

There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.  A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there[…]

social-media-news

Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

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Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3

Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $ 17.6 billion, per the Interactive Advertising Bureau's report on Wednesday.  The space is well on its way well to exceed the $ 59.6 billion spent last year, as the IAB has tracked more than $ 50 billion[…]

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Instagram now has more than a half a billion users

Instagram has reached a new milestone.  The photo sharing app now counts more than 500 million monthly active users, up from 400 million in September, Instagram announced Tuesday. SEE ALSO: Dear millennials: Instagram doesn’t owe you anything Of those, more than 300 million people use the app every day, according to a statement from the[…]

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Sorry, Mark Zuckerberg is not giving $4.5 billion to 1,000 random Facebook users

What a time to be alive: According to a much-shared Facebook post, you only need to be on Facebook to enter a magical lottery of sorts, in which the Facebook co-founder and CEO will give out $ 4.5 million to 1,000 random users The only problem with this, and every similar post in history, is[…]

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How the Online Industry Is Losing $8 Billion Every Year

How much is ad blocking costing the digital ecosystem? The Interactive Advertising Bureau has a number. In a new report released today, the IAB says that practice, along with other flaws in the online system are costing the digital marketing, advertising, and media industry around $ 8.2 billion each year. The report, "What Is An[…]