social-media-news

Financial Firm Behind ‘Fearless Girl’ Will Pay $5 Million for Allegedly Underpaying Women and Minorities

State Street Corp., parent company of the investment firm behind Wall Street’s iconic Fearless Girl statue, today agreed to pay a combined $ 5 million to more than 300 women and 15 black employees who were paid less than their white, male counterparts, according to a federal audit. According to today’s filing, the U.S. Department[…]

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Of course Russian hackers were behind #SyriaHoax

A conspiracy theory about whether a chemical weapons attack was actually perpetrated by Syrian President Bashar al-Assad started making the rounds shortly after that tragic incident shocked the world.  Surprise, surprise, now we know Russian social media posts fueled that conspiracy, according to ABC. SEE ALSO: Trump remembers what cake he ate but not what[…]

social-media-news

Meet the 2 Underwhelmingly Brilliant Creatives Behind Most April Fools’ Day Campaigns

There’s a new ad agency on the block, created by two of the most cutting-edge, forward-thinking creative geniuses that you’ve never heard of. The agency is called A.B.C.B.B.D.D.B.D. LLC and it’s run by creative innovator Michael Kreutz and experiential designer Karl Feldson. Between the two of them, Kreutz and Feldson have won “at least three…[…]

social-media-news

Creative Duo Behind John Lewis ‘Tiny Dancer’ Ad Join Goodby Silverstein & Partners

Goodby Silverstein & Partners has hired the two British agency veterans behind John Lewis’s 2015 “Tiny Dancer” ad. Jo Cresswell and Sian Coole recently moved stateside to join the San Francisco agency as copywriter and art director, respectively, after spending approximately seven years with adam&eveDDB in London. The two, who work as a pair, joined…[…]

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The Story Behind This Controversial ‘Make America Great Again’ Billboard in Mississippi

A billboard in Pearl, Miss., featuring an iconic image taken during the 1965 civil rights march in Selma, Ala., with the phrase "Make America Great Again" plastered across it caused some stir this week.   Many on Twitter have called the billboard racist or out of place, and many are unsure what to make of it.[…]

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Bubba Watson’s Jetpack: The Story Behind Oakley’s Latest Insane Golfing Vehicle

At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the colorful 37-year-old Floridian has been promoting just such an airborne vehicle in his latest viral video for Oakley sunglasses. The spot, which has almost[…]

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The Story Behind Wieden + Kennedy’s #BlackLivesMatter Website Statement

As much of the United States reels from a week of violence that left two civilians and five police officers dead in Louisiana, Minnesota and Texas, Wieden + Kennedy has received attention both within and beyond the ad agency world for making its own statement on #BlackLivesMatter, the social media-driven movement that inspired protests across[…]

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Qantas joins Snapchat to give you a glimpse behind the baggage claim

The brands are invading Snapchat, and Qantas is the latest to sign up with the social media platform to connect with new (read younger) demographics. On Monday, the airline announced it would use Snapchat to take users behind the scenes, following in the footsteps of other Australian brands like the Commonwealth Bank, Oak and Westpac. SEE[…]

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Kohl’s Sent a Star Wars Treasure Trove to the Woman Behind the Megaviral Chewbacca Video

These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. But Kohl's showed it was up for the challenge this week, when a mom's Facebook Live video went viral in an unprecedented way after she tried on a Chewbacca mask she[…]

Leibsohn

How Giphy got its start: The 2 guys behind the great GIF search engine

One afternoon in December, Giphy’s two dozen staff members gathered around a long picnic table in their Lower East Side Manhattan office for a year-in-review meeting. The multicolored Christmas lights and six packs of Shiner Bock in the spacious, ninth-floor room made for a festive vibe — as did the 3D poster of a cat[…]

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Papa John’s Stands Behind Spokesman Peyton Manning Amid Doping Allegations

Papa John's pizza is the first of star quarterback Peyton Manning's sponsors to publicly throw support behind the Denver Broncos player after doping allegations surfaced last weekend. Manning, who owns multiple Papa John's locations and frequently appears in the chain's ads, is one of the NFL's most popular pitchmen and also fronts for marketers like[…]

plastique-ep

Here’s the Story Behind Those Idiotic ‘Plastique’ High-End Plastic Pants

Maybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly designed by La Rant, aren't real. And that the whole thing was a spoof by Fruit of the Loom. The spoof campaign by Crispin Porter[…]