social-media-news

ANA’s Production Transparency Report Corroborates Years of Illegal, Anticompetitive Behavior by Ad Agencies

The Wall Street Journal rocked the ad industry last December by revealing that the U.S. Department of Justice had begun investigating the practice of bid rigging, which agencies and their parent companies allegedly use to divert work on big-budget client campaigns to their own in-house postproduction units. Within days, all four of the largest holding…[…]

tac

Tic Tac Calls Donald Trump’s Behavior ‘Completely Inappropriate and Unacceptable’

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response. On Friday, The Washington Post published a video that they obtained showing a vulgar and lewd conversation about women between Trump and TV personality Billy Bush in 2005 while the two were taping an Access[…]

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RAPP CEO, Accused of ‘Destructive’ Behavior in Lawsuit, Resigns

Digital marketing agency RAPP, whose lawyers recently defended global CEO Alexei Orlov as a victim of "outrageous allegations" raised in a recent lawsuit, announced today that its top executive is stepping down after two years atop the organization. Orlov will be replaced by London-based Marco Scognamiglio, evp of global clients and president of the agency's[…]

social-media-news

How Audience Targeting Providers Take on Behavior and Context

Audience targeting is no longer simply about reaching the right person with the right message at the right time. As consumers use more devices and operate across more channels, marketers now need to consider device, channel, context and behavior. And they need to reach people with the pinpoint accuracy that ensures they receive messages that[…]