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Hurricane Nate becomes fourth hurricane to hit the U.S. in 6 weeks

Hurricane Nate is here. The storm made its second landfall outside of Biloxi, Mississippi on Sunday morning. It’s the first hurricane to do so in that state since Hurricane Katrina, the Associated Press reports.  SEE ALSO: How to prepare for natural disasters Nate landed at the mouth of the Mississippi River with 85 mph winds[…]

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Tom Burrell Becomes First African-American Inducted Into One Club Creative Hall of Fame

Burrell Communications Group founder Tom Burrell, who has been breaking barriers his entire career, has added yet another one to the list. The One Club inducted Burrell into its Creative Hall of Fame, making him the first African-American to receive the honor, which dates back to Leo Burnett’s inaugural induction in 1961. Burrell was inducted…[…]

social-media-news

Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently…[…]

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JWT Becomes the First Ad Agency to Collaborate Directly With Black Lives Matter

The official Black Lives Matter organization has entered into a strategic and creative partnership with J. Walter Thompson New York, marking the first such pairing on a formal assignment. The relationship kicked off with the beta launch of Backing Black Business, a web tool that lets users discover black-owned small businesses throughout the country. JWT New York[…]

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A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale captures audio of bees at work, and then plays it back to them through the brand's T7 Bluetooth speaker, which features a honeycomb trim,[…]

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Google+ introduces themed Collections, becomes more like Pinterest

Google+ is getting a Pinterest-style facelift. Google’s social network is adding Pinterest-like collections to its platform, the company announced Monday. Collections allow Google+ users to group similar posts into topic-based sections, which appear in the new “collections” tab on Google+ profiles. See also: Why Google+ is splitting into photos and streams “Every collection is a[…]