Download this: Apple Music’s Facebook bot suggests songs based on emoji

Facebook and Apple have teamed up to bring a new, emoji-filled music recommendation feature to Facebook Messenger. The Facebook messaging app was updated this week with an Apple Music bot that can recommend songs and playlists based on emoji. SEE ALSO: 13 hidden features in iOS 11 The new bot surfaces music recommendations based on[…]


Apple Again Tops Kantar Media’s List of the 5 Biggest Spenders on New TV Ads

Last week saw an overall increase in spending on national broadcast campaigns. Advertisers spent nearly $ 848 million compared with a little over $ 822 million the previous week, according to Kantar Media. Spending on placement for new creative also rose, from just under $ 89 million to nearly $ 122 million. Advertisers spent more[…]


Deutsch Names Former Apple Creative to Lead Its Marketing Efforts for Uber

The world’s most valuable startup needs some marketing help, and now its agency’s creative team has a new leader. Deutsch hired Jorge Calleja to be its evp, executive creative director in Los Angeles. Calleja’s primary responsibility will be managing the office’s work for Uber, and he will report to Deutsch North America chief creative officer…[…]


Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift’s Memorable Apple Music Ad

Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months. On Friday, the singer posted the funny spot, which shows her working out, on her social accounts. Since then, iTunes sales of the song featured in the ad, Drake's "Jumpman," are up 431[…]


Taylor Swift Falls for Instagram’s 60-Second Ad Format in Amusing Apple Music Spot

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to Drake and Future. And while the results look painful, the viral success is paying off.  It should be easy for Swift to shake it off—the[…]


Facebook finally launches Messenger on the Apple Watch

After teasing it at the Apple Watch event in September, Facebook has finally delivered the watch version of its Messenger app. The social network quietly rolled out the Apple Watch app in an update to the Messenger app Thursday. The update also adds support for iOS 9 features, including universal search and multitasking for iPads.[…]