social-media-news

This Agency Thinks Blockchain Is the Answer to Advertising’s Media Transparency Issues

As global media reviews for big brands like AB InBev, Amazon and McDonald’s continue to play an outsized role in determining the ad industry’s biggest winners and losers, transparency is top of mind for every marketing chief. One new agency proposes an answer in the form of the labyrinthine technology known as blockchain. “Programmatic doesn’t…[…]

social-media-news

Chico’s Picks The&Partnership as Its Creative and Media Agency of Record

WPP-backed The&Partnership was named creative and media agency of record for women’s apparel retailer Chico’s after a competitive review. The&Partnership is tasked with handling all aspects of Chico’s brand marketing, developing an integrated campaign for the brand’s relaunch and attracting new customers. “Our focus from a media perspective and in all areas will be helping…[…]

social-media-news

IHOP Brings on Droga5 as Agency of Record Ahead of Its 60th Anniversary

Pancake provider IHOP has concluded a creative review and picked Droga5 as its new agency of record. The all-day breakfast chain called on the New York indie agency to handle creative and strategy work ahead of its 60th anniversary in 2018. According to a statement, IHOP has ambitious plans to expand its profile for the…[…]

social-media-news

How This Agency Recaps the Entire Internet in One Hour

According to Omnicom’s self-described “next-generation” agency Sparks & Honey, the future of advertising is, quite literally, out of this world. Forget about digital platforms and the iPhone X. The place where brands need to be next is outer space–that dark, mysterious, omnipresent abyss more often associated with satellites and star fighters than marketing messages. That…[…]

social-media-news

Agency Leaders Call on Industry to Take Stronger Action on Sexual Harassment

At this week’s sixth annual 3 Percent Conference, “Beyond Gender,” advertising executives called on leaders to stop simply discussing industry issues–including, most prominently, sexual harassment–and take decisive action on them. The event left little doubt that this sort of behavior remains a problem. Before a panel called Daughters of the Evolution, filmmaker, author and moderator…[…]

social-media-news

Accenture Continues Its Agency Acquisition Spree, Buying French Retail Network Altima

Accenture announced today that is has entered exclusive negotiations to acquire Altima, an agency network based in France that specializes in customer experience design. This news marks the 17th such acquisition for Accenture over the past five years; this summer, the company’s Interactive division bought both design agency Wire Stone and San Francisco firm Matter….[…]

social-media-news

After a Year Away, This Co-Founder of The Barbarian Group Is Returning to the Agency World With KBS

After spending more than a year away from the agency world, The Barbarian Group co-founder Keith Butters has returned to join KBS as global chief technology officer. “I wasn’t even thinking of joining an agency again, at least for awhile,” Butters told Adweek. “I didn’t want to be hired to a big legacy [agency] to…[…]

social-media-news

VML’s God-is Rivera Fosters Diversity Inside the Agency and Among Clients

Whether she was launching her own PR agency or overseeing social media strategy at digital firms like iCrossing and T3 or covering entertainers as a freelance writer, God-is Rivera has always been passionate about including people of all cultures, ethnicities and backgrounds not just in the marketing industry, but in the creative work that agencies…[…]

social-media-news

8 Tips for Launching Your Own Agency in a Time of ‘Disruption and Chaos’

It’s either the absolute worst time to launch an ad agency, or it’s one of the best. Sure, there’s plenty of doom and gloom about the outlook for even the most iconic agencies, but perhaps one behemoth’s existential crisis is a nimble startup’s moment of opportunity. At Advertising Week New York this week, multiple sessions…[…]

social-media-news

The Martin Agency Fills Its Chief Strategy Officer Role From Within

The Martin Agency has appointed a new chief strategy officer from within its own ranks, promoting Michael Chapman to the role. Chapman, who will also get the executive vice president title, had served as senior vice president, managing director, strategic planning for the agency since 2014. He replaces Earl Cox, who recently retired after 31…[…]

social-media-news

This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy

Traditional ad agencies and consultancies are converging. It’s no longer news. Accenture and Deloitte continue to acquire creative shops around the world, but this week, two major industry groups, the 4A’s in the U.S. and the IPA in the U.K., even hinted that they would begin letting such organizations join their ranks. Some agencies have,…[…]

social-media-news

This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music. Jeremy Holley, a former Warner Music marketing executive, and Laura Hutfless, a music partnership agent at CAA, launched the agency in October 2015 with the goal of pairing clients like Bumble and Cracker Barrel with recording artists, using a combination of data…[…]

social-media-news

Sprint Takes More of Its Advertising In-House With New Digital Agency

It’s become a familiar refrain in recent years: Sprint is increasing its in-house capabilities. The brand is launching an as-yet-unnamed in-house digital agency, following the creation of its own production studio, YellowFan Studios, last year in a move designed–at least in part–to cut production costs. According to a brand spokesperson, the move “does not impact…[…]

social-media-news

WPP Pushes Back Against Media Agency Commoditization With New Global Network ‘Wavemaker’

WPP moved into the next stage of its global media reorganization today, announcing that the global media network resulting from the merger of its MEC and Maxus agencies will be known as Wavemaker. The news follows The Wall Street Journal’s June report on the pending merger and the August announcement that WPP had hired Amanda…[…]

social-media-news

The Martin Agency Hires Veteran Exec From FCB to Help Drive Growth

After 13 years, Chris Shumaker is returning to The Martin Agency. He will serve in the newly-created role of executive vice president, managing director, growth and CMO. Shumaker joins The Martin Agency from FCB, where he was promoted from North America to global CMO last year, following FCB’s win in the Clorox creative review. “In…[…]

social-media-news

AB InBev Picks Fallon as Creative Agency of Record for Its Lime-A-Rita Brand

AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita). The assignment concludes a review launched in June that saw the brand move away from FCB Chicago, which was formerly lead creative agency on the account. The agency remains on the parent company’s roster as creative lead…[…]

social-media-news

How Ogilvy Plans to Become the First Ad Agency in Outer Space

“Most companies are outer space companies. They just don’t know it yet.” That’s how Ogilvy & Mather New York account director Ben Levine explains his agency’s newfound fascination with all things happening beyond our own fragile atmosphere. It’s not just Elon Musk trying to colonize Mars: more businesses will soon enter the space space, and…[…]

social-media-news

Hershey Consolidates Its Agency Roster With MDC Partners, Cutting Havas

Hershey has consolidated its agency roster with MDC Partners agencies CP+B and Anomaly. It will end its relationship with Havas and Arnold at the end of the year. Arnold began working with Hershey in 2005, when the client ended its relationships with DDB and Ogilvy & Mather. “The decision to evolve our agency roster is…[…]