social-media-news

UM Wins Spotify’s Global Media Agency Review

UM recently won a competitive review to handle global media planning and buying duties for Spotify. An IPG Mediabrands spokesperson deferred to the client for comment, while a Spotify representative confirmed the company is working with UM but declined to elaborate or answer specific questions about the scope of the win. According to two people…[…]

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Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner

Retail chain Staples has named Mediahub, the Boston-based media division of IPG’s MullenLowe, as its newest agency partner after a competitive review. The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements….[…]

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This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines

Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world’s most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin “El Chapo” Guzman, a rags-to-riches cartel…[…]

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Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Accenture’s aggressive pivot into the agency world continues unabated. Accenture Interactive, the consulting giant’s marketing subsidiary, announced today it has acquired California-based design and marketing agency Wire Stone. Neither party disclosed the terms of the sale. According to a release, it is Accenture’s 15th such acquisition in the past five years. That includes digital strategy…[…]

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Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $ 295 million in equity funding. In July, the company announced[…]

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Subway Launches North American Agency Review Amid Sales Slump

Last October, Subway dropped BBDO New York as its creative agency of record just over a year after the agency earned that role during a review in August 2015. Following the AOR breakup, the fast-food chain returned most of its advertising work to former agency of record MMB. Now Subway has launched an agency review…[…]

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Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

As the battle for yogurt market share continues, Stonyfield has selected its first creative agency of record. Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow. Earlier this month, Danone announced the sale of Stonyfield to Lactalis for…[…]

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Publicis Retires Mediavest Name After 18 Years, as Agency Rebrands as Spark Foundry

Publicis Media is retiring the Mediavest moniker after 18 years, rebranding the New York-based media agency most recently known as Mediavest | Spark as Spark Foundry. “Today by unveiling Spark Foundry, we’re continuing to evolve our brand to meet marketplace needs,” Spark Foundry U.S. CEO Chris Boothe said in a statement provided to Variety. “By…[…]

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DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent

German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review. The account had previously been with TBWA\Chiat\Day New York, which produced its 2017 Super Bowl campaign starring Bill Nye the Science Guy. Both Omnicom shops…[…]

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Carnival Cruise Line Seeks a New Creative Agency of Record After 9 Years With Arnold

The World’s Most Popular Cruise Line (trademark) wants to shake up its marketing lineup with a new U.S. creative agency of record. Carnival Cruise Line, the most popular brand owned by parent company Carnival Corporation & PLC, has launched a full creative review after working with the New York and Boston offices of Arnold Worldwide…[…]

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This Agency Turned Its Office Into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention

An 80-person agency in Phoenix called OH Partners managed to pull off quite a stunt in the last 24 hours, all in the name of getting Airbnb CMO Jonathan Mildenhall’s attention. Not only did the agency convert its office space into a “Spacious Phoenix penthouse suite” Airbnb listing–complete with one comfy bed fit for a…[…]

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Nebraska-Based Indie Agency Bailey Lauerman Expands to Los Angeles

The West Coast ad agency scene just got a little more crowded. Bailey Lauerman, an independent agency based in Omaha, Nebraska, has opened its first expansion office in Los Angeles. Chantal Sagnes, who most recently served as director of business development at New York’s co:collective, will lead the office as managing partner and group account…[…]

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The Ingenious Stunt That Landed This Ad Veteran Her First Agency Gig

Today’s graduates are hungry for agency jobs, and they’re coming up with some pretty insane ways to get noticed. It makes perfect sense in the creative business, but it turns out this trend of outlandish stunts isn’t new. Tuesday Poliak, currently evp, chief creative officer of Wunderman D.C., was winning the creative job stunt game…[…]

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How to See the World as an Agency Pro: Tips for Landing a Job Overseas

Working abroad has the same allure that studying abroad does: the opportunity to immerse yourself in a foreign culture, get invaluable work experience and push your creative boundaries. Whether you’re working abroad through your agency network or setting out on your own, here’s some advice for landing an overseas job–and how to survive once you’re…[…]

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Accenture Picks UM as Its Media Agency of Record Promoting Global Consulting Services

Most ad trade stories about Accenture concern the international consultancy’s efforts to compete with “traditional” agencies by acquiring creative shops and offering more strategic services to clients. Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries…[…]

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Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers

Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti–eponymous leaders of New York startup agency JohnXHannes–are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a “creative collective,” in early 2016. They’re committed to keeping the core team small–it’s just the…[…]

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After a Review, E*Trade Selects MullenLowe as Agency of Record

E*Trade has selected Interpublic Group’s MullenLowe as its creative and strategic agency of record, concluding a review launched earlier this year. The appointment is effective as of the beginning of the month. The financial services brand has worked with R/GA on broadcast advertising since January of 2015 and SS+K on online marketing since April of…[…]

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The Martin Agency Is Closing Its New York Office After More Than a Decade

The Martin Agency will soon become the latest ad agency to close its New York office. “Yesterday we announced to employees that, as part of a strategic decision to focus on growth in Richmond and London, we are reducing our presence in NYC,” a spokesperson told Adweek today. The Manhattan operation, which began as a…[…]

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This Creative Agency Is Trying to Brand the Anti-Trump Movement

No matter your political point of view, there’s no denying that Donald Trump’s presidential campaign was a highly effective exercise in branding. Now three-and-a-half-year-old creative shop Circus Maximus, which works with clients like Angry Orchard, Justworks and CultureIQ, is attempting to brand the anti-Trump resistance. “We wanted to give the ‘resist’ movement some optics,” explained…[…]

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Beringer Capital, Adweek’s Parent Company, Acquires Ecommerce Agency Blue Acorn

Blue Acorn, an ecommerce firm focused on data, design and optimization, has been acquired by Beringer Capital for an undisclosed sum. The agency’s leadership will continue to operate independently, and Blue Acorn founder Kevin Eichelberger will stay on as CEO. Prior to Blue Acorn, Beringer’s most recent investment was the purchase of Adweek from the…[…]